Vacancy Type:
03 (Bwin)
About The Role
Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of >25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment. 
Reporting directly to the SEO Manager, the SEO Specialist role is responsible for executing the SEO strategy and management of SEO activities for our brands across the region (LATAM). The ideal candidate will perform key SEO functions across all Digital products and ensure proper strategy execution and optimization to contribute to business objectives. Functions will include site technical and content audits, on-page optimization, keyword research, link building, app optimization, search data analysis, content gaps, reporting.
  • Managing SEO campaigns including project management, reporting, analysis and task execution
  • Performing on/off-page SEO audits, competitor analysis and identify areas for improvement
  • Executing SEO strategies including, but not limited to:
    • Keyword research
    • Content optimization and ideation
    • Backlinks acquisition
    • Page speed optimization
    • Site architecture and internal linking
    • Site Migrations and Redesigns
  • Recommending new SEO techniques/tactics in line with search engine latest updates and market changes
  • Coordinating the implementation of SEO recommendations and enhancement projects with marketing, product, site development and conversion optimization teams
  • Coordinating and reporting on link building activities
  • Benchmarking industry and similar sites’ technical and content implementations
  • Identifying new content opportunities
  • Monitoring, analyzing and reporting on global organic performance including rankings, traffic, conversions, engagement etc. on a regular basis
  • Interpreting key data through multiple analytics tools and delivering insightful analysis and recommendations
  • Assisting with Content/SEO Market intelligence and monitoring the sports and gaming sectors to adapt to trends and changes
Additional Information


Proven SEO work experience in the Colombian Market.
● Native spanish speaker from Colombia as you will be focused on the Colombian market.
Good understanding of search engine success factors, algorithms, SEO best practices, industry trends and threats
Solid experience using industry standard SEO tools i.e.: Google Search Console, Google analytics, SEMrush, Ahrefs etc.
Demonstrable knowledge of link building/tactics with previous hands-on experience
Strong SEO optimized copywriting skills
Experience in SEO/SEM campaigns setup, budgeting, analysis and reporting
Understanding of the technical side of SEO, ideally with some technical SEO experience (including optimisation and implementation of robots.txt files, XML sitemaps, canonical tags, hreflang tags, etc.)
Good analytics and problem-solving skills with a good knowledge of Excel
Basic knowledge of HTML, JAVASCRIPT, CSS
Experience using CMS
To be able to work in a fast-passed environment and to meet targets & deadlines
Good verbal and written English is a must.
University degree.
Experience working in large organizations, coordinating and liaising with multiple departments and stakeholders involved in SEO activities
Good communication, analytics, project management, writing and organizational skills
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.