Vacancy Type:
16 (Ladbrokes)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

Reporting to the Head of Retention & Brand Analytics  we are looking for a hands-on analytics lead who will be responsible for the assessment of the value returned by CRM marketing spend. The ideal candidate will have a wealth of experience in both above the line and below the line CRM analysis including A/B testing. The successful candidate will be providing valuable insight into customers’ behavior at different stages of their relationship with the company, making recommendations on relationship strategies for different customer segments, andhelping to initiate and implement CRM initiatives that will boost brand and customer loyalty. A key aspect of the role will be collaboration with the marketing team in designing engaging campaigns that can be measured and conducting the pre campaign analysis and cost estimations.

Key responsibilities

Collaborate with the marketing team in the design of engaging campaigns that can be analysed and conduct pre campaign analysis;
Deliver customer insights and make recommendations by performing post campaign analysis;
Provide timely and accurate monthly reporting of KPI;
Mentor and support fellow team members to help them grow as star analysts;
Responsible for hands-on modeling and analysis of marketing campaigns;
Partner with cross functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value;
Provide support for the development of predictive models, customer segmentation studies, and reports;
Identify, recommend, and implement quality and efficiency improvements to the CRM processes;
Carry out insight projects and analyses to calculate ROI on CRM Investment;
Understand performance and explain the story behind the numbers;
Prepare data sets for the analysis by querying multiple data sources; 
Drive continuous improvement in the tools and techniques used for analysis;
Define and implement measurement strategies producing meaningful marketing KPIs and reports with actionable insights/actions;
Identify opportunities to improve business/marketing performance;
Manage Snr. Stakeholder Expectations;
Use abstract thinking and problem-solving skills to identify business opportunities and pinpoint problems;
Answer business questions using data and analytic techniques, providing fact-based responses;
Data preparation: define, transform and structure data so that the data is ready for analysis
Create new measures and dimensions within the data as needed to solve the problem at hand;
Customer profiling;
Find and implement analytical approaches to decision making optimization;
Demonstrate the value of your analytical outputs in terms of decision-making improvement;
Educate business users and leaders on how to measure performance;
Look for ways of working with the rest of the BI team to fully automate where the same analysis needs to be repeated weekly or periodically;
Specialist skills and experience
Extensive experience in a data analytics role, ideally in CRM analytics;
Degree in science, economics, mathematics, computer science, or statistics;
Expert in A/B testing and Hypothesis testing;
Ability to transform complex facts and figures into plain English that can be easily understood, coupled with exceptional presentation skills;
Exceptional data wrangling skills dealing with complex datasets to combine and automate the analytics workflow;
Strong Knowledge of SQL;
Proficiency in Python, R or equivalent ;
Experience in reporting tools (Power BI, Tableu or similar);
Demonstrate Analytical Leadership skills;
Excellent understanding of KPIs, business processes and data context;
Capable of clarifying business hypothesis and apply analytical technique to test them;
Capability to interpret data and drive business conclusions;
Previous line management experience a plus.
Online gaming experience

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.