Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
16 (Ladbrokes)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of over 24 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

 

In the UK we run a collection of the most iconic consumer brands including Ladbrokes, Coral, Gala, Foxy and Cheeky Bingo. In this role you’ll be responsible for running the direct marketing activity for these brands – sending marketing communications to our customers. Our ambition is providing bespoke customer engagement plans for each customer, so that no two customers marketing experiences are the same.

 

To be successful in this role you’ll have to be analytical, technical, and creative. The ideal candidate is passionate about the digital advertising ecosystem and must have a self-starter, result-driven mindset. The candidate will be responsible for planning, executing, and reporting performance campaigns, as well as working alongside the marketing, conversion and creative team to ensure performance efficiency and growth against monthly targets.

What you'll be doing:

Strategy and Planning

  • Responsible for planning, coordinating, analysing, and optimizing campaign performance, including impact on KPIs. E.g. FTDs, CPDs, pNGR, Conversions Rates etc. across Facebook, Snapchat and Twitter.
  • Ideation and creative thinking required as promotions and campaigns must increase customer satisfaction and interaction.  
  • Identify new opportunities to scale activity. Translate them into media plans, considering previous performance and upcoming Sport events and/or Gaming Propositions around payday cycles.
  • Continues monitoring of channel performance/budgets. Where needed re-forecast to shift/request budget to maximize results

    Marketing Execution

  • Accountable for the day-to-day UA campaign management on paid social platforms, including Facebook, Snapchat and Twitter.   
  • Contribute ideas & run A/B and multivariate tests across digital channels to analyse and improve performance against business KPIs.
  • Ensure Paid Social campaign tracking is implemented correctly so media spend can be efficiently measured and attributed back to the relevant budget. Work alongside the conversion team to QA conversion journeys and ensure they’re fully optimised. 
  •  Deliver weekly and monthly performance reports. Present findings, results and recommendations on campaign strategies, target groups and creative efficiency
  • Coordinate creative assets and landing pages request. Report back performance insights to creative studio and brand marketing team to keep improving creative efficiency.
  • Promptly flag performance drops, identify possible causes and execute correction.
  • Support the Paid Social team with regular competitor analysis and audience insights that which will provide benchmarks and ideas to innovate.
  • Attend all relevant stakeholder meetings. During these sessions share channel specific insights & share actions with Senior Paid Social Manager.
  • Work with Brand and (Real Time) CRM to ensure the full player marketing funnel is in harmony from a creative/message/proposition/audience point of view.
  • Keep up to date with Industry and Paid Social best practices and trends. 
  • Work closely with other teams / groups from across the business to drive adoption of technical specialism.
  • Build & maintain 3rd party relationships with partners.
  • Provide training to upskills team on specialism.
       Innovation
  • Leading the roll out and implementation of projects related to technical specialism e.g. data driven creatives, onboarding new tools, automation.

What we need from you: 

  • At least 3 years hands on experience managing paid social activity.
  • Technical experience working in social media advertising tools and platforms.
  • Strong analytic and qualitative skills with the ability to analyse and use data efficiently.
  • Excellent interpersonal skills - ability to engage and collaborate within a large organisation.
  • Solution focused and able to thrive in result-oriented, high paced environment.
  • Strategic thinker with the ability to present ideas.
  • Self-starter with proactive attitude to work.
  • Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.
  • High-level proficiency in MS Excel, PowerPoint, and Word.
  •  Strong understanding of digital advertising legislation and codes of practice.
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.