Location:
London, St Pauls
Vacancy Type:
Permanent
Brand:
20 (partypoker)
About The Role
We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Reporting to the CRM Analytics manager we are looking for a skilled analyst who will be responsible for the assessment of the value returned by CRM marketing spend. The ideal candidate will have a wealth of experience in both above the line and below the line CRM analysis including A/B testing. The successful candidate will be providing valuable insight into customers’ behaviour at different stages of their relationship with the company, making recommendations on relationship strategies for different customer segments, and helping to initiate and implement CRM initiatives that will boost brand and customer loyalty. A key aspect of the role will be collaboration with the marketing team in designing engaging campaigns that can be measured and conducting the pre campaign analysis and cost estimations.
Key responsibilities


Main responsibilities :

Collaborate with the marketing team in the design of engaging campaigns that can be analysed and conduct pre campaign analysis.
Deliver customer insights and make recommendations by performing post campaign analysis
Provide timely and accurate monthly reporting of KPI
Responsible for hands-on modeling and analysis of marketing campaigns
Partner with cross functional stakeholders to develop and execute campaigns that optimize customer loyalty and lifetime value
Provide support for the development of predictive models, customer segmentation studies, and reports
Understand performance and explain the story behind the numbers, prepare data sets for the analysis by querying multiple data sources 
Define and implement measurement strategies producing meaningful marketing KPIs and reports with actionable insights/actions.
Identify opportunities to improve business/marketing performance Manage Snr. Stakeholder Expectations
Answer business questions using data and analytic techniques, providing fact-based responses
Data preparation: define, transform and structure data so that the data is ready for analysis
Create new measures and dimensions within the data as needed to solve the problem at hand.
Find and implement analytical approaches to decision making optimisation
Demonstrate the value of your analytical outputs in terms of decision-making improvement.
Educate business users and leaders on how to measure performance. 
Look for ways of working with the rest of the BI team to fully automate where the same analysis needs to be repeated weekly or periodically
 
Essential:
Extensive experience in a data analytics role, ideally in CRM analytics
Degree in science, economics, mathematics, computer science, or statistics
Expert in A/B testing
Exceptional data wrangling skills dealing with complex datasets to combine and automate the analytics workflow 
Strong Knowledge of SQL 
Proficiency in Python, R or equivalent 
Experience in reporting tools Tableau / Microstrategy or similar
Demonstrate Analytical Leadership skills
Excellent understanding of KPIs, business processes and data context.
Capable of clarifying business hypothesis and apply analytical technique to test them
Capability to interpret data and drive business conclusions
 
#LI-FS1

Additional Information
#CRMANALYST #FTSE100 #SQL
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.