London, St Pauls
Vacancy Type:
23 (Entain)
About The Role

At Entain, we do things our own way, with our own personality and attitude, For The Good Of Entertainment. We are a leading, global, digital gaming and gambling business and are constantly looking to push boundaries and develop the industry making digital gaming and gambling more enjoyable for all our customers. 


Entain invests considerably in digital advertising through wide range of channels. We have a mature MarTech stack and ambitious plans to make it better. As our Product Manager for Ad-Tech you will play a central role in helping brands reach their audiences effectively, while continuously improving spend efficiency.  


This role isn’t just about technology or product, it is as much about how marketeers operate to use technology effectively. You will therefore be both a Technology and Marketing expert, who drives innovation with a strong commercial focus. 

Key areas to the role: 
Strategy and Roadmap 
    • Consolidating Ad-Tech vision & strategy across GVC brands, working closely with other areas of MarTech, and aligned to support the Brand Strategy for our major labels. 
    • Driving the roadmap, ensuring delivery of requirements across the brands 
    • Reviewing the Ad Tech marketplace, keeping up to date with market trends, and sourcing opportunity for growth 


Supplier Relationship 

    • Nurture and grow strategic partnerships with major suppliers and digital marketing channels (e.g. Facebook, Google) and maintain relationships with smaller suppliers. 
    • Exploit GVC’s global scale by driving reduced prices 
    • Review and decommission Ad Tech that is no longer performing, or duplicated from within the group. 

Value Realisation 

    • Driving the adoption of Ad-Tech tool set globally, working with regional marketing transformation managers and brand stakeholders. 
    • Work to commercial objectives around your Ad-Tech products, ensuring clear tracking of benefit realisation and ROI for capabilities delivered across brands. 
    • Build a performance monitoring framework (e.g. match rates, CPC, ) to evaluate and monitor the performance of Ad Tech tools. 
Who are we looking for? 
We are looking for someone who is experienced and well versed within the Product and MarTech management within the digital marketing space. You will have extensive knowledge and familiarity with Ad-Tech used in digital marketing domains, specifically Social, Programmatic, display and partner channels. For Example: CDP / DMP, DSPs & SSPstagging and tracking toolsDynamic Creative, Search, App StoresSEO, Brand protection, optimisation tools. 
We are looking for a confident leader, who has experience of managing teams previously before. Experience in the Gaming industry and familiarity with the customer data segmentation / models typically used would be ideal, but not essential. 

About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.