Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
The Product Team is at the heart of all action. We develop the next generation of products and experiences for players around the globe, and we’re looking for an energetic self-starter who is passionate about comms to help us tell our story.

As Product Manager – Marketing Technologies, you will be responsible for delivering the MarTech roadmap feature set with key focus areas managing mobile channels for apps (Native/Wrapper) acquisition (Appsflyer, Google, Facebook, Apple Search Ads), last mile release planning and communication including User Acceptance Testing (UAT) for app channels across the Entain group. You will work very closely with Sr. Product Manager (MarTech), marketing teams, engineers and data experts in a fast moving and exciting environment. You will be responsible for transforming the MarTech app and channel strategy into product delivery, driving the achievement of results defined with a major focus on requirement analysis, engineering, and delivery.

Secondary to delivering successful results, you will be also be responsible for effectively managing operational issues and bugs that may have dependencies on 3rd party and/or internal tools to ensure that they are resolved quickly to minimise any impact on customers and drive service excellence.


  • Working with the Product Owner to prepare roadmaps, contribute ideas, identify opportunities, and define functional requirements in the product backlog
  • Groom epics into user stories related to product area and confirm readiness for sprint planning
    • Derives input for enhancement and maintenance of existing product/features
  • Filling the gap between high level product requirements, concepts, and define clear specifications that will guide the delivery plan (functional and non-functional requirements)
  • Lead User Acceptance Testing (alignment with delivery team and product owner)
  • End user training + training material (internal tools), assisting in briefing for product marketing
  • Marketing alignment and briefing
  • Conception (being part of ideation phase) – concept overview + high level requirements
  • Responsible for clarification of open topics with product owner/business analysts
  • Derive and publish Root cause analysis of bugs that cannot be resolved by Lean Operations (DevOps) 


Additional Information


  • 4+ years of experience implementing product strategy across multiple channels, in coordination with internal stakeholders
  • Good understanding of the mobile apps landscape around Appstore policies and protocols, app attribution tools inc. Appsflyer, Firebase Analytics, Apple SKAdNetword, Google UAC, Facebook/Snap/Twitter app acquisition
  • Proven ability to work effectively with international, cross-functional teams and to internalize new processes and developments in a highly dynamic industry
  • Ability to support business cases creation, detailed functional specifications, and wire frames, with an excellent track record of developing, launching, and marketing online products
  • Good analytical, and writing skills - convey the message in the shortest possible way to communicate information effectively to customers, managers, and technical staff
  • Interviewing skills - to talk with individuals and groups about their needs and ask the right questions to surface essential requirements information 
  • A broad technical understanding is required as well as a good understanding of product development processes and concepts (especially in an agile environment)
  • Ability to present ideas, and recommendations clearly in verbal, written and presentation formats
  • Excellent communication skills (English) in both written and verbal format
  • Not afraid of the "very last detail", ability to aggregate to a proper level of information for others 
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.