United Kingdom
Vacancy Type:
23 (Entain)
About The Role


We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

We understand the transformational role Data and Analytics plays in how we create value today and how we shape our future. Over the past three years we have transformed our proposition, but we have only just started. We have a bold ambition to be a world class data and analytics business for our customers. To shape that future, we are looking for a world class Commercial Consultant / Lead to join as part of our newly formed Commercial Analytics & Strategy team.

This is a high-impact commercial role within the central team and will report into the Head of Commercial Analytics & Strategy. This role will initially focus on accelerating our AI / Advanced Analytics Strategy and capability roadmap, driving adoption of AI solutions through rigorous commercial analysis and strategic thinking. This individual will be a key Commercial Partner for all group regions, brands and departments and will bridge the gap between our Advanced Analytics team and the business to ensure we are driving the right prioritisation and effectively surfacing progress to senior leadership in a concise and impactful way. This individual must have strong analytical / problem solving skills combined with strong business acumen and be expected to clearly link complex data to business realities to ensure leaders make informed decisions and take action.

An understanding of Advanced Analytics and Test & Learn methodologies within a consumer-focused, fast-paced environment are important foundations to this individual’s success.



  • Be a “Commercial Champion” for all our Global Advanced Analytics solutions from start to end
  • Be a “Customer Success” Leader for our regions. Partner with regional teams to ensure we prioritise high-impact opportunities that align to local needs, and successfully deliver them against our stated roadmap
  • Co-create local AI solutions and capability roadmaps with regional teams, recognising regional nuances, strategies and capabilities and use these to build a consolidated global AI roadmap
  • Develop strong relationships with a broad range of stakeholders to raise awareness and drive adoption of Advanced Analytics
  • Confident communicator able to convey complex concepts succinctly and simply in both written and verbal form, bringing to life the progress and transformational impact of AI / Analytics
 Stakeholder / Project Management
  • Work with Central Product Owners to ensure all regional stakeholders are kept up to date with progress, improvements, key decisions, etc
  • Work with BA, regional teams, Data Science and Engineers to map out benefits, risks, dependencies
  • Responsible for timely delivery of updates, plans and recommendations to a broad set of stakeholders, effectively packaging and surfacing complex projects in a concise and meaningful way
  • Run ideation workshops with senior leaders to explore new possibilities as it relates to AI
  • Clear identification and surfacing of blockers in each region, building plans to address
  • Capable of working on multiple, overlapping tasks in a fast-paced environment
  • Influence prioritisation sessions across your AI portfolio
  • Engage with senior leadership (regional MDs, COO, etc) to ensure ongoing alignment with priorities
 Commercial Specialists / Test & Learn
  • Own development of high-impact business cases, working closely with Product Owners, Regional leads and Data Science to ensure all key stakeholders are bought into the journey
  • Partner with other commercial managers and testing experts to ensure commercial measurement and testing across the group is delivered in a consistent and structured way
  • Articulate and bring to life the value of data science solutions / AI use cases at specific stages in the development lifecycle (ideation: commercial thesis, prioritisation: business case, adoption: A/B testing and measurement), applying financial and strategic value considerations
  • Manage your AI portfolio and KPIs to ensure valuation is reasonably estimated and extrapolated
  • Contribute to building a world class A/B testing strategy across our analytics portfolio, including providing guidance on a test plans (e.g. KPI strategy)
  • Develop a communication plan that brings to life AI transformation, contributing to existing Advanced Analytics newsletters and team update calls
Additional Information
  • 5+ years consultancy experience or equivalent internal roles in strategy / commercial roles
  • Strong commercial acumen and problem-solving skills
  • Strong experience in writing business use cases, commercial models and providing actionable recommendations
  • Exceptional stakeholder management skills
  • Proficient in creating clear and visually engaging presentations at senior leadership team level
  • Project management skills for small and medium projects
  • An understanding of Advanced Analytics / Data Science and A/B testing methodologies
  • Experience in live testing and embedding data science projects into the business
  • Great understanding of the Marketing Effectiveness and CRM world, their limitations and challenges
  • Multi-taskers: ability to think strategically and lead concurrent cross-functional projects in a fast-paced environment
  • SQL skills to interrogate the data in view of calculating impact of data science projects highly desirable
  • Passionate about the role of digital, data and analytics, and driving transformational change
  • Digital experience very important, gambling experience a plus
  • Strong interpersonal skills with proven track record working closely with senior execs
  • Ability to engage and influence a diverse range of stakeholders
  • Self-motivated individual who is comfortable working independently
  • Able to make clear, insight-led decisions with confidence
  • Resilience, high-level comfort with change
  • An analytical and curious mind with high attention to detail
  • Willingness to win, with low ego
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.