Sofia
Vacancy Type:
Permanent
Brand:
03 (Bwin)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

 
The role in a nutshell:
 
In this role, you’ll be responsible for proposing and executing the CRM campaigns for our Sportingbet brands in Romania. You’ll be writing copy, creating images, building landing pages, creating target groups and sending communications to hundreds of thousands of customers about Sports every single week.
 
What you'll be doing: 
 
Responsible for proposing CRM & promotional activities. Ideation and creative thinking required as promotions and campaigns must increase customer satisfaction and engagement.
Writes copy in Romanian and English for our communications, banners and landing pages for our Sports, Casino, and general communications.
Create images in our image/banner creation tools such as Kitroom, Bannerflow and Spirable.
Whenever required, brief and align with our MarCom teams for image requirements.
Set up promotions in our internal tools such as EDS, PAT and Backoffice.
Create landing pages, banners, pop ups and emails/sms/push notifications.
Writes T&Cs (based on templates) for our promotions.
Translates copy for Acquisition, CRM Cycles and other stakeholders.
Ensures CS queries get handled with in a timely manner for the best customer experience.
Makes process improvements to drive greater efficiency. Ensures SLAs are adhered to.
Cross functional team collaboration and stakeholder management (e.g. work closely with trading, BI & analytics, VIP, creative teams etc.)

Occasional:

Report on KPI performance in Romania

 
What we need from you:
 
Essential:
 
Strong analytical skills and process orientation.
Educational (Bachelor or Master) in Marketing or Business Management.
Nature of the work requires deep understanding of CRM promotions and tool mechanics, creative thinking to generate concepts, and analytical thinking to assess and optimise activities to drive commercial impact.
Native Romanian speaker with strong written and spoken English language skills and a good understanding of Romanian culture
 
Desired:
 
At least 1-year experience in a CRM role
Experience working with Optimove, ExactTarget, Salesforce or similar CRM tools.
Experience within the online gaming industry.
 
  
What we offer:

  • Competitive remuneration package;
  • 25 days annual leave ( for Sofia location)
  • Social benefits: personal health insurance, dental allowance, sport activities, food vouchers;
  • Opportunity to join a team of great professionals;
  • Dynamic and friendly work environment;
  • Team building activities.
  • Standard working hours
 
Ready to get involved?
 
Bring your energy to Entain and you’ll be in the mix from the start.
 
Apply now! 

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.