min. 46000
Vacancy Type:
03 (Bwin)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

The role in a nutshell:

In this role, you’ll be in control of the CRM campaigns for 7 amazing brands (bwin, sportingbet, bpremium, Ladbrokes, PartyPoker, PartySlots, Slotclub) within our biggest region; DACH. Constantly monitoring, reviewing, aligning, and improving our contact strategies to ensure we maintain our commercial growth in this territory that is a key revenue driver.

What you'll be doing:

  • Managing day to day of a team of 13
  • Ensuring all processes, focus points and campaigns adhere to guidelines from Head of CRM, Commercial Head and regulatory teams
  • Spearhead relevant projects that impact the territories in your region (e.g. regulatory projects, new CX initiatives such as personalization, partnerships with external parties, etc.)
  • Cross functional team collaboration and stakeholder management (e.g. work closely with Commercial Heads, Trading, BI & analytics, Product, VIP, Creative teams etc.)
  • Provide around the clock support for your own and other teams. You are the name and the face of DACH team (not just CRM) and therefore you have to take a proactive approach to any and all topics that impact DACH
  • Recruitment, monitoring of performance and facilitation of Personal Development of people in your reporting line and ensuring team members get all support required
  • Ensure your team is flexible, agile, and self-sufficient by training them. We do not want to have to rely on any other team to get our day-to-day CRM activities planned, created, executed, monitored and reviewed  
  • Develop, plan, and implement data driven, localized, CRM strategies, promotions and automated retention campaigns aimed at maximizing customer lifetime value and profitability
  • Accountable for the team`s performance, including achievement of key KPIs and commercial targets for all product verticals; Sports, Casino, Poker
  • Work closely with the Product Marketing teams to roll out new game launches, supplier promotions or new features
  • Input into department and business wide developmental roadmap – developments needed to deliver a best in class CRM disciplines for Sports, Casino and Poker disciplines at bwin, sportingbet, bpremium, Ladbrokes, PartyPoker, PartySlots and Slotclub


  • Lead the planning and implementation of cross-regional initiatives initiated by the CRM CX team
  • Execute and operationalize the CRM strategies directly in the tools to support the team

What need from you:

  • At least 6 years’ experience within CRM or a marketing role
  • At least 2 years’ experience with leading teams in a complex, cross-country setting
  • Strong analytical skills and process orientation
  • Educational (Bachelor or Master) in Marketing or Business Management
  • Ability to drive change across all levels of an organisation – clearly define, articulate, and build a roadmap to revolutionise a department’s culture and ways of working
  • German at native speaker level and a good understanding of German and Austrian culture
  • Strong written and spoken English language skills 


  • Experience working with Optimove, ExactTarget, Salesforce or similar CRM tools
  • Experience within the online gaming industry
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.