min. 46000
Vacancy Type:
03 (Bwin)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

The role in a nutshell:

In this role, you’ll be in control of the CRM campaigns for 7 amazing brands (bwin, sportingbet, bpremium, Ladbrokes, PartyPoker, PartySlots, Slotclub) within our biggest region; DACH. Constantly monitoring, reviewing, aligning, and improving our contact strategies to ensure we maintain our commercial growth in this territory that is a key revenue driver.

What you'll be doing:

  • Managing day to day of a team of 13
  • Ensuring all processes, focus points and campaigns adhere to guidelines from Head of CRM, Commercial Head and regulatory teams
  • Spearhead relevant projects that impact the territories in your region (e.g. regulatory projects, new CX initiatives such as personalization, partnerships with external parties, etc.)
  • Cross functional team collaboration and stakeholder management (e.g. work closely with Commercial Heads, Trading, BI & analytics, Product, VIP, Creative teams etc.)
  • Provide around the clock support for your own and other teams. You are the name and the face of DACH team (not just CRM) and therefore you have to take a proactive approach to any and all topics that impact DACH
  • Recruitment, monitoring of performance and facilitation of Personal Development of people in your reporting line and ensuring team members get all support required
  • Ensure your team is flexible, agile, and self-sufficient by training them. We do not want to have to rely on any other team to get our day-to-day CRM activities planned, created, executed, monitored and reviewed  
  • Develop, plan, and implement data driven, localized, CRM strategies, promotions and automated retention campaigns aimed at maximizing customer lifetime value and profitability
  • Accountable for the team`s performance, including achievement of key KPIs and commercial targets for all product verticals; Sports, Casino, Poker
  • Work closely with the Product Marketing teams to roll out new game launches, supplier promotions or new features
  • Input into department and business wide developmental roadmap – developments needed to deliver a best in class CRM disciplines for Sports, Casino and Poker disciplines at bwin, sportingbet, bpremium, Ladbrokes, PartyPoker, PartySlots and Slotclub


  • Lead the planning and implementation of cross-regional initiatives initiated by the CRM CX team
  • Execute and operationalize the CRM strategies directly in the tools to support the team

What need from you:

  • At least 6 years’ experience within CRM or a marketing role
  • At least 2 years’ experience with leading teams in a complex, cross-country setting
  • Strong analytical skills and process orientation
  • Educational (Bachelor or Master) in Marketing or Business Management
  • Ability to drive change across all levels of an organisation – clearly define, articulate, and build a roadmap to revolutionise a department’s culture and ways of working
  • German at native speaker level and a good understanding of German and Austrian culture
  • Strong written and spoken English language skills 


  • Experience working with Optimove, ExactTarget, Salesforce or similar CRM tools
  • Experience within the online gaming industry

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.