United Kingdom
Vacancy Type:
23 (Entain)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.


We now have a fantastic opportunity for someone who is looking for their first role in marketing to join our team. We are looking for a Danish speaking CRM Executive to join us, and work across our bwin brand creating CRM campaigns across Denmark and RoW (Rest of the world). Based in our London, St Pauls office (We have a mix of home and office working!) You’ll be writing copy, creating images, building landing pages, creating target groups and sending communications to hundreds of thousands of customers about Sports, Casino and Poker every single week. 


You will be given full training and support in order to thrive in the role, and become an expert in your field! We're looking for candidates that are passionate about creating a career for themselves in marketing, wants to be part of a global - fast paced business, willing to work hard but someone who is also going to love what they do! 


Sounds interesting... here are some more details to help you decide if this is the right role for you...


What you'll be doing as a CRM Executive: 

  • You will be responsible for proposing CRM & promotional activities for our bwin brand across Denmark. You will use your Ideation and creative thinking to create promotions and campaigns that will increase our customer satisfaction and engagement.
  • You'll be writing copy in Danish and English for our communications, banners and landing pages for our Sports, Casino, Poker and general communications.
  • Creating images in our image/banner creation tools such as Kitroom, Bannerflow and Spirable.
  • Whenever required, brief and align with our MarCom teams for image requirements.
  • Set up promotions in our internal tools such as EDS, PAT and Backoffice.
  • Create landing pages, banners, pop ups and emails/sms/push notifications.
  • Writes T&Cs (based on templates) for our promotions.
  • Translates copy for Acquisition, CRM Cycles and other stakeholders.
  • Ensures CS queries get handled with in a timely manner for the best customer experience.
  • Makes process improvements to drive greater efficiency. Ensures SLAs are adhered to.
  • Cross functional team collaboration and stakeholder management (e.g. work closely with trading, BI & analytics, VIP, creative teams etc.)


 So, who are we looking for?

  • You'll be a strong analytical think and like processes.
  • You may have a (Bachelor or Master) in Marketing or Business Management - but not essential.
  • Nature of the work requires deep understanding of CRM promotions and tool mechanics, so creative thinking is key to generating concepts, and analytical thinking to assess and optimising activities to drive commercial impact.
  • Fluent Danish and English speaker with strong written and spoken English language skills and a good understanding of Danish culture.
  • You'll also love sports. This is will be key to creating campaign ideas for our bwin brand. 
  • Finally, you'll be awesome to work with. You will be looking to learn, develop and take everything in! 
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.