United Kingdom
Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
As our CRM Specialist (Personalization Innovation) you will be focused on elevating our existing and introducing new personalization initiatives. You’ll be helping us improve our personalization by elevating the key areas of personalization for us; content, send time, channel, product (marketing), location-specificity and behavioral triggered campaigns.

Within in this role you’ll be looking to enhance our tech stack via internal and 3rd party tools to support these initiatives. This is a very independent role so you must be confident managing many projects and working with a wide range of stakeholders.

Some key duties within this position:
  • Drive the implementation of marketing content automation within the CRM team and tools. We want to tie data to content to personalize the experience and you will help us with defining use cases, testing, and reporting on them.
  • CRM PoC for our internal, triggered based automated push notification tool Grand Stand.
  • Drive innovation with the CRM Product team for implementation of personalization utilizing the Liveclicker tool.
  • Drive send optimization for our email campaigns.
  • Ensuring you stay in touch by reading up on trends, joining seminars, etc.
  • Creating a monthly trends overview to share with CRM managers and Head of CRM.
  • Work together with the CRM MarTech/Product teams to drive innovation in personalization efforts whether it is through integration of 3rd party solutions or creating roadmap items for internal updates.
 So who are we looking for? 


You'll be a strong analytical thinker, with proven skills working across CRM and marketing teams previously for a number of years. You'll be a confident team player, and someone who can communicate and articulate themselves in a way others will listen, learn form and take direction from you. 

You will understand the impact of data models and algorithms on segmentation, will have worked within a role prior where you were tasked with leading personalization initiatives, ideally within the online gaming industry. 
Software you'll have worked with before:
  • Optimove, ExactTarget, Salesforce or similar CRM tools.
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.