United Kingdom
Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licenses in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
We now have a brilliant opportunity for a senior experienced CRM Manager to join our team where the successful candidate will be in control of the CRM campaigns for the bwin and Sportingbet brands within the GLOBAL region (UK, Ireland, Denmark, Canada), reporting into our Head of CRM.
It will be your role as the CRM Manager for Global to constantly monitor, review, align, and improve our contact strategies to ensure we maintain our commercial growth in this territory that is a key revenue driver.
Sound of interest? Here are some more details: 
  • You'll be managing a team of 7 which will consist of team leaders and executives. You will use your management and coaching experience to build a strong and high performing team. 
  • You'll be confident and will love developing, planning, and implementing data driven, localized, CRM strategies, promotions and automated retention campaigns aimed at maximizing customer lifetime value and profitability.
  • You'll be involved in recruiting across your team, monitoring of performance and facilitate personal development of your team ensuring they are supported and are able to develop as individuals.
  • Work closely with the Product Marketing teams to roll out new game launches, supplier promotions or new features.
  • Accountable for the team`s performance, including achievement of key KPIs and commercial targets for all product verticals; Sports, Casino, Poker.
  • Spearhead relevant projects that impact the territories in your region (e.g. regulatory projects, new CX initiatives such as 2FA, partnerships with external parties, etc.)
  • Cross functional team collaboration and stakeholder management (e.g. work closely with trading, BI & analytics, VIP, creative teams etc.)
  • Input into department and business wide developmental roadmap – developments needed to deliver a best in class CRM disciplines for Sports, Casino and Poker disciplines at bwin and Sportingbet.
 Who are we looking for?
  • We're looking for someone with strong analytical skills and process orientation within everything they do.
  • Ideally someone with around 6 years’ experience within CRM or a marketing role
  • At least 2 years’ experience with leading teams in a complex, cross-country setting.
  • Educational (Bachelor or Master) in Marketing or Business Management would be ideal, but again not essential. 
  • Ability to drive change across all levels of an organisation – clearly define, articulate, and build a roadmap to revolutionise a department’s culture and ways of working.
  • Ideally someone from a similar industry and understands our has worked in regulated markets previously before. 
About The Company

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.