Stratford, London, St Pauls
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role

Here at Entain we believe every world leading business needs to have a dedicated focus on optimisation, and innovation, hence why we are looking to build an unbeatable team of marketing innovators globally. With this, we are recruiting for a Marketing Performance Manager to join our team. As our Marketing performance Manager, you will be aligned on specific global gaming brands which together generate close to £200m of revenue annually. Working with the brand leadership team, this role will focus on establishing tests and innovations which are seen-through to execution across all customer life-stages and that have the potential to transform the future of how we market to our customers. Embedding a test & learn culture across all marketing disciplines is a criteria of success.


So who are we? Well, we’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of over 24 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.
The collective marketing spend across the group is in excess of £600m per year. As the world leader within the Gaming industry, Entain aspires to break the industry barriers and become the best at Marketing in the world. This results in better relevancy and satisfaction for our customers, increased efficiency, and effectiveness of marketing. This ultimately translates to sustainable business growth.

 

Sounds interesting? Here's some more key details on the role and who we are looking for:

  • You will be responsible for ideating disruptive innovations as well as focusing on continuous improvements.
  • You will be part of a group of global innovation managers working to define, document and implement optimisation standards.
  • Working closely with the Heads of Marketing, Proposition and Operations with regular exposure to MD, understand each Brand’s strategy and identify a set of strategic questions that could have the biggest impact differentiating and growing our business.
  • Measuring the impact of tests alongside our Marketing Analytics team to ensure the results are statistically significant, reliable and have answered the original brief.
  • Working towards embedding test and learn as a culture amongst all marketing teams, by means of engagement and collaboration at 1:1, team and brand levels.
  • Facilitate prioritisation and results sharing sessions driving a collaborative culture where successful tests are celebrated and learnings applied.
  • Act as Lead to drive group wide improvements in specific areas of expertise (e.g. CRM Personalisation, Paid Social impact, CRO)
  • Utilise a suite of Marketing Technology, Testing and Measurement platforms (e.g. GA, DDA, Adobe Target) to drive testing innovations.

 

Who are we looking for?

  • You'll be at ease and confident with driving optimisation and innovation programmes, which you will have gained from building your experience over a number of years within cross-channel marketing functions within digitally focused business(es)
  • You will also be able to demonstrate the ability to think creatively and strategically and have the ability to articulate ideas clearly, as you will be reporting into various levels of stakeholders across the business.
  • For this role we are also looking for someone who has a good understanding of Testing platforms (e.g. Adobe Target, Qubit, Optimisely etc..) and have an understanding of User Journeys, UX, Usability and Front End technologies used to deliver them.
  • Ideally, you will have experience working across the Gaming Industry however this isn't essential.
  • Experience working in a global-matrix organisation or multi-client agency is beneficial but not essential. 
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About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.