Vacancy Type:
23 (Entain)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

As Head of Gaming BI & Analytics you will be responsible for the delivery of insights, analytical approaches, analytical tools, presentations and report / dashboard development to key partners in the Gaming business, with focus on Casino, Bingo, Poker, Source of Funds, Problem gaming and Payment analytics.

A Senior Leader within the Gaming Team, working alongside the Gaming Director and Senior Management, your role will develop Gaming Strategy with the Gaming SLT and you will be expected to support the development of product, promotion and brands strategy by supplying the business functions with information and insights in order for them to understand the performance of the business and provide answers to key points within the data.

You will ensure day to day tactical data is provided as and when needed, whilst influencing them to use the data, new insight and analytical tools to support and optimise the business functions.

  • Lead the UK Gaming BI team and support the BI and Analytics Director in creating a world class BI function.
  • Act as the link between BI and UK Gaming team, drive commercial value through insightful Data/Analysis.
  • Lead and manage analysis for financial and non-financial customer performance to provide insight covering areas such as product performance, brand performance, conversion analysis, clickstream analysis, social media analysis such as twitter, operations analysis.
  • Proactively identify business opportunities and effectively communicate insights to the business.
  • Lead, scope and shape all analytical and BI projects to meet or exceed partners expectations.
  • Proactively collaborate with cross-functional teams and subject matter experts to create best practices across Gaming and BI
  • Use other existing Data, Insight & Analytics functions across group to help drive maximum impact and act as a partner to deliver group wide initiatives for the UK business.
  • Identify external partners and suppliers required to support UK BI & Analytics agenda – owning relationships and contractual accountability over time.
  • Drive an external orientation (self, team, business) to ensure that the UK business stays current with new advances in analytics & new data sources – Bring recommendations & innovations into Entain on an ongoing basis.
  • Mentor and coach individuals within Gaming BI team and across the wider Gaming organisation to improve knowledge of BI & Analytics, data literacy and leadership impact

Specialist skills and experience


  • Degree in a quantitative area (Mathematics, Statistics, Engineering, Computer Science) or proven experience.
  • Training in Data and Statistical tools (R, KNIME, Python, other) and ideally in Analytics Cloud platforms

Required Experience

  • Minimum 8 years either in analytics or a business intelligence role in a large scale, complex, direct to consumer business.
  • Experience of working in a matrix organisation.
  • Proven track record delivering significant analytical and reporting projects that have directly led to improved business performance – financial and volumetric.
  • Strong strategic thinking, prioritization, and problem solving skills in ambiguous and changing environments
  • Experience in the following analytical disciplines: Marketing Analytics, CRM Analytics, Optimisation, Business Intelligence, Commercial Analytics, Performance Reporting.
  • Experience using Cloud platforms for Analytics workloads (ideally in the Google stack but other cloud providers/platforms also suitable)
  • Advanced knowledge of SQL.

Desirable Experience

  • Experience in the Sports Betting and/or Gambling categories.
  • Experience leading x-functional projects that require coordination across a matrix.

Skills & Characteristics

  • Excellent written communication skills – Flexible / adaptable - ability to explain complex topics to audiences of different levels and capabilities.
  • Strong on theory & best practice, but pragmatic and operational in approach.
  • High levels of commercial acumen and awareness.
  • Highly organised management style.
  • Consulting mindset with the ability to deliver solutions to the user community
  • Highly resilient to change.
  • Collaborative – Works well with others no matter what function.
  • Humble and self-aware.
  • High levels of personal gravitas.

Competencies / behaviours

  • Achievement Driven
  • Works With others
  • Meticulous attention to detail
  • Team Player
  • Good Communicator
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.