£25,000 to £26,000, annual bonus, excellent benefits and relocation package
Vacancy Type:
Working Pattern:
Shift rota including weekends and evenings
23 (Entain)
About The Role
What you'll be doing:
The Site Experience team is accountable for the quality, accuracy and tactical positioning of content managed sports inventory for the Entain UK Sports brands on all platforms for Digital and Retail channels.

As an Entain Site Experience Executive you will have a passion for sport and online sports betting and understand how to manage a sportsbook that optimises business requirements while creating a fun, enjoyable and trouble-free experience for the customer. 

You will be responsible for using CMS applications, such as OpenBet, Oxygen, Adobe Target, SiteCore & BGT for the creation and management of Sportsbook websites, applications and other media.

You will also be required to support CRM communications by setting up and configuring the delivery of both pre-planned and real-time relevant sports content to involved customer groups as the action happens, to drive activity, customer excitement and continued engagement with the sporting day at Entain.

To support a seamless customer experience, you will liaise with a number of internal functions, such as Brand, Marketing, CRM, VIP and Creative in order to drive consistency and align with the individual brand strategies.  Interaction with the Trading and Gaming teams will be necessary to fully understand and support the Trading strategy, up-sell sports products and cross-sell gaming opportunities.
What we need from you:
Creation and management of betting, promotional and engagement content on Entain UK brands sportsbooks and in-store SSBTs, using a variety of platforms and tools. You will be required to produce banner content for campaigns using company-aligned promotional materials provided by the Brand, VIP, Gaming and Creative teams, as well as for real-time, odds-based tactical/strategic plays, product positioning and editorial instances. 
Manage betting display content and navigation touch-points, taking the daily sports schedule into account in order to optimise the positioning of key menu links and content areas. 
Track and react dynamically to key trends and metrics to prioritise available content, making data-based decisions to implement changes to the content strategy in order to optimise the customer journey, highlight up-sell opportunities and drive revenue.
Constantly monitor and react to price changes and onsite trends to tactically order, position and prioritise the content displayed in line with our trading strategy. 
Highlight any topical developments during the day in order to facilitate the customer journey and drive revenue on related betting opportunities. You will inform the customer of concessions and promotional activity that will help promote the brand and drive engagement.
Support high profile events by activating and managing the event hub content to create instances to signpost and provide quick access to relevant betting opportunities and promote the breadth and depth of betting opportunities.
Populate and manage the promotion pages on the Sportsbook, using copy and creative assets provided by the Brand, VIP, Promotions, Marketing and Gaming teams to publish concession and product information pages. You will create consistent, functional and optimised promotion pages, in order to support the brand’s promotional strategy and conform to strict compliance rules.
Create individual instances of acquisition, retention and VIP specific content; proofread, prioritise and position this content to align with press, CRM and the sports schedule.
Creation and management of Gaming cross-sell promotional and engagement content on Sportsbook, using company aligned promotional materials provided by the Brand, VIP, Gaming and Creative teams, as well as for real-time, reactive campaigns.
Support the SEO strategy by populating and managing copy in key onsite areas including promotion pages.
Reference the content strategy and sports schedule to influence the creation of consistent, cross-brand Betstation content in our Retail estate. You support brand specific marketing concessions and promotions, as well as providing segmented content to target customers with pertinent content in relevant areas and locations.
Provide content management support and insight in creating banners, promotional content and featured instances to support the retail customer journey and create consistency with all other platform, driving a familiar customer journey across all products.
Flexibility in working to support a seven-day working week, between the hours of 8am-11pm (including Bank Holidays). This will include the necessity to support operations out of hours when the sporting schedule dictates and based on business requirements.
Excellent knowledge of the English language with exceptional skills in spelling, punctuation and grammar including a keen eye for detail.
Extensive sports and betting knowledge is essential

What we can offer you:
We're a fast-paced, high-tech and progressive company which means from day 1 you'll have an opportunity to make a real impact to the business
Big focus on personal and professional development
Flexible benefits package including (annual bonus, employee share scheme, private medical, life assurance, income protection, matching pension contributions, enhanced vacation package, discounted gym membership) with the ability to flex your benefits package to suit your needs
Amazing Mediterranean lifestyle, where you can spend summer at the beach, ski in the nearby mountains in winter and visit cities such as Malaga, Seville, Cadiz or Granada, which are all close by. We offer a great relocation package to help make the move easy!
Newly refurbished offices, with chillout spaces and modern facilities
Fantastic programme of free social activities, from our legendary summer parties and Friday night drinks to weekend bus trips to the major Spanish cities and morning office breakfast, we've got you covered.
We're as passionate about sports as you are, if you can name a sport, we've probably got a company team.

Ready for us to bring it on? Bring your energy and drive and let’s entertain millions. For the good of entertainment. Apply now!

About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.