Vacancy Type:
16 (Ladbrokes)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

The Customer Profiling Executive will contribute to achieving  Trading financial targets, profiling customers using agreed process to maximize performance as measured by KPI’s for  Actives/ Turnover and Revenue

This role will assess activity both real time and retrospectively using effective Bet Notes to support quality of Stake Factor decisions

Requirement to meet SLA’s as set by Head of Customer Profiling/ Customer Profiling Manager for actions/ email responses to other Trading functions

Key Responsibilities

  • Profile customers using agreed Customer Grades
  • Add insight to customers/ bets using effective Bet Notes both real time and retrospective
  • Use IMS to identify significant Deposits and communicate as required
  • Highlight to appropriate Teams  irregular customer activity driven by pricing/integrity issues
  • Respond / escalate Integrity matters using ESSA Portal
  • Engage with Trading Support  to Identify / follow up on Event Escalations including management of  Palpable Error activity
  • Use scheduled reporting to collate Bet Notes and profile Customers
  • Escalate Customers hitting Max Bets with recommendation for increase/ VIP
  • Add Bet Notes to support internal Governance procedures
  • Circulate Handovers to raise awareness of specific Customers
  • Maintain relationship with Trading Teams using Phone/ Hangouts/ Emails
  • Collaboration with other functions where crossover ( Fraud/ CS/ Marketing)
  • Execute review and  Stake Factor changes for International Customers
  • Ensure all activity meets Compliance requirements
Additional Information
Specialist Skills and Experience Required
  • Understanding of Liability and levels of Exposure in Digital Sportsbook
  • Numerate and able to apply in work place
  • Minimum 3 Years in a Digital Sportsbook environment
  • Understanding of Liability and levels of Exposure in Digital Sportsbook
  • Intermediate Level Excel
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.