Vacancy Type:
03 (Bwin)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

The role in a nutshell:

We are currently looking for a CRM Analyst to support the measurement and report on the effectiveness of the CRM initiatives.

As a CRM Analyst, you will analyze all sources of CRM data including customer, transactional, engagement and product data, identifying key trends and turning this into actionable insights. You will be responsible for delivering the KPI’s, insights and analysis that drive CRM investment decisions across products within the gaming divisions. It will include players’ segmentation and lifecycle analysis, marketing campaigns analysis, CRM activities optimization, customer behavior analysis and cross product optimization.

What you’ll be doing:

  • Run regular reporting and post-campaign analysis for CRM campaigns, delivering actionable insights and recommendations
  • Work closely with CRM and Marketing teams to understand CRM strategies and produce relevant analysis and insights to optimize them
  • Optimize the performance of offers, customer reach and lead strategic evaluation of offers to identify new opportunities
  • Work closely with other teams and campaign managers to design, plan, and deliver personalized offers and campaigns
  • Advise how campaigns should be set up to be effectively measured and assist in Test and Learn processes
  • Produce post campaign analysis and recommendations on how to improve their effectiveness and ROI
  • Work collaboratively across teams to target customers effectively and efficiently
  • Identify different customer segments and provide insights on how to target, convert and retain them

What we need from you:

  • Degree in Direct Marketing, Business, Economics or Analytics
  • Experience in CRM, web or digital role is essential
  • Commercial experience working on campaign analysis across channels - email/DM/SMS, etc.
  • Strong analytical skills in utilizing data in Excel and other tools e.g. Tableau, Business Objectives, QlikView, MicroStrategy, Power BI
  • Proficient in writing queries using SQL
  • Experience in campaigns analytics, KPI tracking
  • Advanced level of MS Excel, PowerPoint and Word required
  • Ability to deliver to tight deadlines and perform effectively under pressure
  • Excellent written and verbal communication skills
  • English language - written and oral is a must
  • Strong organizational skills, attention to detail and multi-tasking skills
  • Experience working in projects with varying degrees of seniority, volumes stakeholders and functions
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.