Vacancy Type:
03 (Bwin)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
The role in a nutshell:

In this role, you’ll be responsible for proposing and executing the CRM campaigns for our bwin and Sportingbet brands in Romania. You’ll be writing copy, creating images, building landing pages, creating target groups and sending communications to hundreds of thousands of customers about Sports every single week.

What you'll be doing: 
Responsible for proposing CRM & promotional activities. Ideation and creative thinking required as promotions and campaigns must increase customer satisfaction and engagement. 
Writes copy in Romanian and English for our communications, banners and landing pages for our Sports and general communications.  
Create images in our image/banner creation tools such as Kitroom, Bannerflow and Spirable.
Whenever required, brief and align with our MarCom teams for image requirements. 
Set up promotions in our internal tools such as EDS, PAT and Backoffice. 
Create landing pages, banners, pop ups and emails/sms/push notifications.
Writes T&Cs (based on templates) for our promotions. 
Translates copy for Acquisition, CRM Cycles and other stakeholders. 
Ensures CS queries get handled with in a timely manner for the best customer experience.
Makes process improvements to drive greater efficiency. Ensures SLAs are adhered to.  
Cross functional team collaboration and stakeholder management (e.g. work closely with trading, BI & analytics, VIP, creative teams etc.)
What we need from you:
Strong analytical skills and process orientation.
Educational (Bachelor or Master) in Marketing or Business Management.
Nature of the work requires deep understanding of CRM promotions and tool mechanics, creative thinking to generate concepts, and analytical thinking to assess and optimise activities to drive commercial impact.
Native Romanian speaker with strong written and spoken English language skills.
At least 1-year experience in a CRM role
Experience working with Optimove, ExactTarget, Salesforce or similar CRM tools.
Experience within the online gaming industry.
  • Agile Thinking
    • You’ll be working with different regulatory requirements which could change overnight, or the sports results might not be in our favour, both of which means you might need to completely revisit your strategies.
  • Hands-on, proactive attitude
    • There’s always something to do, so don’t sit back and wait for tasks to be handed to you but keep looking for things to improve and learn.
  • Drives change
    • You’ll need an appetite and desire to change things for the better. If we want to improve, we need to drive this through. Not just sit back and hope others will do it for us.
  •  Attention to detail
    • Your communications will be sent millions of times a year and reflect the brand. We need to make sure everything is set up professionally with correct grammar, and proper customer journeys to give the best possible customer experience so having a great attention to detail is crucial.
What we offer:

  • Competitive remuneration package;
  • 25 days annual leave ( for Sofia location)
  • Social benefits: personal health insurance, dental allowance, sport activities, food vouchers;
  • Opportunity to join a team of great professionals;
  • Dynamic and friendly work environment;
  • Team building activities.
Ready to get involved?
Bring your energy to Entain and you’ll be in the mix from the start.
For the good of entertainment.
Apply now! 

About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.