United Kingdom
Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

The perfect candidate will have the opportunity to work with some of the most influential technologists and marketeers in the business. The Editorial Copy Lead is an important role within Wave, our internal creative agency, and key to ensuring all creative is of the highest quality - both online and offline.


The perfect candidate will have the opportunity to work with some of the most influential technologists and marketeers in the business. As a brand custodian you will be responsible for writing, crafting on brand copy, concepting and delivering engaging editorial and social content, managing a team of editorial copywriters, heading up publishing and SEO output on our websites, plus leading the charge on some of our responsible gaming initiatives.


This role is ideal for a writer with a well-tuned ear for sports fandom and an ability to deliver and edit consistently smart copy under tight deadlines.

  • Ambition and experience to take our editorial output to the next level. You’ll also understand social platforms inside out, with a track record of delivering fresh and relevant sports content.
  •  Generating and overseeing the editorial copy across a range of digital CRM and Acquisition channels
  • Inspiring copywriting craft, working closely with a range of multi-skilled teams in the process
  • Partnering with stakeholders to ensure messaging hierarchies and briefs are clear and enable great work
  • Team management experience with ability to lead and develop editorial-focussed Copywriters
  •  A love of sports and entertainment
  • An ambition to create shareable work that can live across our owned channels
  •  Technical copywriting skills – the ability to boil down complicated information to its simplest form
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.