Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licenses in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral - to name just a few!

As a CRM Manager you will oversee the CRM & Promotional activities of the Poker vertical for our Party brands (partypoker), ensuring that brand and regulatory guidelines are enforced. You will be responsible for managing the operations for the CRM teams, including strategy, planning, execution and analysis of end-to-end retention campaigns aimed to drive more engagement and increased value. You will also be expected to have a “bigger picture” overview of promotional plans for all products and ensure that Poker activities are aligned with Casino and Sports to ensure proper user experience across the Party brand.

You will be accountable for your team’s performance, including achievement of key KPIs and commercial targets, including reduce churn, increase conversion/Xsell rates, improve customer satisfaction and increase overall player lifetime value.

You will be expected to spearhead relevant projects that aim to improve CRM optimization overall, but with special focus on Poker campaigns.

So, who are we looking for?
We are ideally looking for someone with 5 years’ experience within a marketing or CRM environment, however this isn't essential. You will also have previous experience working within the Online gaming experience vertical, preferably Poker. 
Utilising your skills, experience and industry knowledge you will be a confident leader, who can help manage and lead a team to success, offering guidance and support along the way. 
You will also have strong analytics skills and experience in segmenting data, with good knowledge of email marketing tools and overall campaign Best Practice

It would be ideal, but not essential if you have some of the following: 

  • Knowledge of Optimove and/or Salesforce
  • Experience of working with Content and/or Campaign Management Systems
  • Experience with campaign Journeys and programs
  • Experience managing remote teams
For more details on this role, or any of our other marketing opportunities please reach out to Dale Havers. 
About The Company

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.