Vacancy Type:
03 (Bwin)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

At Entain we have outstanding MarTech & BI capabilities, with ambitious plans to make it better. We operate across multiple brands dispersed geographically, each with their own unique challenges and opportunities. We believe that the best way to talk to our customer through our marketing communications is to be relevant, timely and make their journey into our products and services as easy and as rewarding as possible.

As a member of the global Marketing Transformation team, you will be the specialist on how we best utilise our MarTech and Data capabilities to talk to our existing customers. You will define a CRM maturity framework and will help our global brands continuously get better.

You will therefore be an experienced Customer Marketing specialist with strong Technology acumen, who drives innovation and change globally with a strong commercial focus.

Key Responsibilities:

  • Work with global set of brands to understand their CRM strategies, marketing plans and the commercial impact it is having.
  • Find opportunities and Advise local marketing teams on ways to improve performance and customers experience simultaneously.
  • Work closely with global SMEs in other marketing fields, e.g. Brand marketing, User Acquisition etc.. to develop standard methodology playbooks on how marketing strategies should align. Evangelise and embed into regional marketing plans.
  • You will identify Innovation opportunities in player marketing (e.g. Personalisation) and lead cross functional working groups to drive forward

Responsibilities in the Martech Side:

  • You will establish close working relationships with the wider product & technology delivery teams and represent innovative CRM features within the delivery workstreams!
  • Audit and report on adoption of MarTech capabilities within regions. Create regional recommendations and improvements plans.
  • Give to the group wide strategic MarTech roadmap (6-24 month horizon) and provide input in quarterly delivery prioritisation forums.
  • Identify regional and group-wide operational inefficiencies and barriers to execution and work with cross functional partners to deliver improvements.
Additional Information
#martech  #innovativetechnologies 
About The Company


We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.