min. 33000
Vacancy Type:
03 (Bwin)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

The role in a nutshell:

In this role, you’ll be responsible for proposing and executing the CRM campaigns for 4 amazing brands (bwin, bpremium, Ladbrokes and Sportingbet) in our German speaking region for Austria, Germany, Luxembourg. You’ll be writing copy, creating images, building landing pages, creating target groups and sending communications to hundreds of thousands of customers about Sports every single week.

What you'll be doing:

  • Proposing CRM & promotional activities to ensure promotions and campaigns are increasing customer satisfaction and engagement
  • Writing copy in German and English for our communications, banners and landing pages for our Sports and general communications
  • Creating images in our image/banner creation tools such as Kitroom, Bannerflow and Spirable
  • Whenever required, briefing and aligning with our MarCom teams for image requirements
  • Setting up promotions in our internal tools such as EDS, PAT and Backoffice
  • Creating landing pages, banners, pop ups and emails/sms/push notifications
  • Writing T&Cs (based on templates) for our promotions
  • Translating copy for Acquisition, CRM Cycles and other stakeholders
  • Ensuring CS queries get handled with in a timely manner for the best customer experience
  • Making process improvements to drive greater efficiency and ensuring SLAs are adhered to
  • Cross functional team collaboration and stakeholder management (e.g. work closely with trading, BI & analytics, VIP, creative teams etc.)
  • Reporting on KPI performance in Austria, Germany and Luxembourg

What need from you:

  • German at native speaker level and strong written and spoken English language skills
  • Strong analytical skills and process orientation
  • Understanding of CRM promotions and tool mechanics
  • Analytical thinking to assess and optimise activities to drive commercial impact
  • Creative thinking to generate concepts


  • At least 6 months experience in a CRM role
  • Educational background in Marketing or Business Management
  • Experience working with Optimove, ExactTarget, Salesforce or similar CRM tools
  • Experience within the online gaming industry
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.