Vacancy Type:
03 (Bwin)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licenses in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

Working within our bwin brand, as our Digital Acquisition Executive you will responsible for managing and reporting on the group’s digital acquisition activities, with a key focus on European football/ sports. The perfect candidate will have around 1 years experience within a social media optimization role prior, and you will be superb at analyzing numbers and a adding a level of deep understating of real underlying performance versus “on the face” numbers.  You will be a natural and confident presenter when it comes to presenting key insights to colleagues and senior managers across the business. The candidate will also have strong presentation skills and be comfortable in convincing senior member of the group in terms of suggestions derived from key insights.

The job also includes ensuring all digital initiatives supports the overall marketing strategy. This includes creating and delivering weekly reports on performance, running monthly performance meetings with all brands/regions and establishing ways of working that will improve ROI on all campaigns. This role focuses not just on reporting actual performance but also drafting suggestions for increased effectiveness in terms of resource and budget allocation. 

This role will be based in London, and ideally will require the successful candidate to speak French or Flemish, but this is not essential. 
Role break down, and ideal candidate summary: 

  • You will be the owner of the paid social media campaigns, programmatic and other digital campaigns; and their KPIs
  • You will live and breath sports on a personal level, allowing you to bring your knowledge of the sport to the role. 
  • Run monthly performance reviews with all labels and to identify underperforming channels and campaigns
  • Work closely with all budget holders to identify areas of improvement in terms of budget allocation.
  • Work with the Managers to define and deliver channel targets, FTD and CLV targets that can be monitored and measured.
  • Support the implementation of better tracking and monitor the performance against agreed KPIs, ensuring that results inform future decision making.
  • Work with the business intelligence teams in creating and continuously developing a performance reporting suite that will ultimately become real-time. Work closely with the CRM performance manager and Social content team to ensure all activity forms a holistic strategy.  
  • Support the CRM team and their set goals by setting up re-targeting campaigns on social media and programmatic.
  • Being fluent in French would be desirable.
For more information regarding this role, or any other Digital/ Marketing opportunities here at Entain please contact Dale Havers
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.