Location:
Brisbane
Brand:
23 (Entain)
About The Role
We're on the hunt for a CRM & Salesforce guru to join our team! You'll be working alongside our killer CRM Team (who are all geniuses in the field) to deliver amazing customer experiences for our marquee brands of Ladbrokes and Neds. 

Our results are real-time, so you'll get to see the impact of your work immediately. You'll have a real chance everyday to improve the way you operate and the way the team operates. We are constantly testing and finding new ways of working; you'll never hear the words 'that's the way it's always been'. 
 
About the role 
  • Work with world-class software & architecture to create seamless, integrated direct marketing campaigns
  • Utilise endless amounts of data to find & target key customer segments
  • Identify key campaign opportunities in customer behaviours & market trends
  • Drive efficiency in execution through finding scalable solutions for segmentation & message delivery
  • Analyse & optimise existing campaigns, continually finding new opportunities to test, learn, and ultimately, do things better
  • Create engaging, short form copy that resonates with Sport & Racing fans 
  • Plan, build and execute sophisticated customer journeys via Salesforce Marketing Cloud, delivered across SMS, Push, Email, In-App Notifications & Social

About you

We’re looking for someone who has a passion for CRM. You're a truer lover of data, our customer and creating a real impact on the bottom-line.   

You have experience executing multi-channel direct marketing campaigns, and proven ability to create relevant, timely customer journeys that drive real results.

Skills & Experience we’re looking for

  • 2+ years’ experience with Marketing Automation software, preferably Salesforce Marketing Cloud
  • Proven success in planning & executing successful direct marketing campaigns
  • Ability to analyse, report & present campaign findings & results
  • An understanding of Sport & Racing (preferred but not essential)

If you've read through the requirements as a checklist and haven't ticked every box, don't rule yourself out just yet. We've seen the research that women and other people in minority groups tend to only apply when the checklist is all ticks and no crosses. So if you think you have what it takes, hit that apply button. 

cross SMS, Push, Email, In-App Notifications & Social
About The Company
Our vision is to be the world leader in Sports Betting and Gaming Entertainment. We are revolutionising the wagering industry and creating trusted and exciting experiences for our players.

Combining technology and entertainment to create products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as Ladbrokes Australia, neds, Bookmaker.com.au, betstar, and many more. 

Working as part of our broader Digital Marketing team, you'll have the opportunity to work with with the best-in-class Marketing Technology team - they do the heavy data lifting, giving us the freedom to work within our own platform. 
 
Not only that, but we have some pretty cool perks to help you get the job done:
  • Learning and development programs; as an Entainer, you have to Udemy learning courses as well as in-house developed leadership programs. 
  • We LOVE Entertainment, and Racing and Sports are at heart of everything we do. So it only makes sense that we provide access to free and discounted tickets to sporting and racing events. 
  • Expect autonomy and responsibility, solving problems you've never imagined existed, in a fast-paced growth environment. We work with impact, surrounded by amazing people who love what they do.
  • Entain offers a flexible working environment with the option to take extra unpaid leave and day-to-day work times to suit your routine. Our team enjoys a mix of WFH and in-office collaboration.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.