Location:
Nottingham
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

As a Sports CRM Teal Leader you will oversee the CRM & Promotional activities of the Sports vertical for our Party brands, including day-to-day operations, ensuring that brand and regulatory guidelines are enforced. You will be responsible for managing the operations for the CRM team, including strategy, planning, execution and analysis of end-to-end retention campaigns aimed to drive more engagement and increased value. You will also be expected to have a “bigger picture” overview of promotional plans for all products and ensure that Sports activities are aligned with Poker and Sports to ensure proper user experience across the Party brand.

You will be accountable for your team’s performance, including achievement of key KPIs and commercial targets, including reduce churn, increase conversion/Xsell rates, improve customer satisfaction and increase overall player lifetime value.

What will the role involve? 
  • Managing a team responsible for Delivery of all CRM activity for the business unit including Conversion, Retention and Reactivation campaigns, for regulated and non-regulated markets.
  • Distributing the day-to-day work amongst the team members and monitor performance.
  • Ownership of the main CRM KPIs for the sports campaigns.
  • Managing weekly/monthly/yearly CRM promotional plans with a view to optimizing commercial return and player engagement on all communications
  • Working closely with the commercial and marketing teams on promotional plans in order to convert, reactive and retain customers.
Who are we looking for?
  • Ideally 4 years’ experience within a marketing or CRM environment
  • Online gaming experience, preferably Sports
  • Strong analytics skills and experience in segmenting data
  • Very strong managerial skills

Desired:

  • Knowledge of Optimove and/or Salesforce
  • Experience of working with Content and/or Campaign Management Systems
  • Experience with campaign Journeys and programs
  • Previous managerial experience
For more details on this role, or any of our other marketing opportunities please reach out to Dale Havers. 
 
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About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.