Vacancy Type:
23 (Entain)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licenses in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral - just to name a few! 

As a CRM Executive you will be responsible for planning, coordinating, analysing and optimizing all CRM & Promotional activities for the Casino vertical of our Party brands. Your aim is to increase customer satisfaction and engagement via exciting and highly creative promotions and campaigns.

You will be measured on your ability to impact top-line KPIs; your main objectives are to reduce churn, increase conversion/Xsell rates, improve customer satisfaction and increase overall player lifetime value.

To achieve your targets you will need to completely understand the various CRM promotions and tool mechanics & establish a firm grasp of them. You will need to work with multiple teams and across all departments and locations. By ensuring that marketing activities are executed effectively and efficiently, you will play a critical role in ensuring we maintain our industry leadership.
What will the role involve?
  • Delivering all CRM activity for the business unit including Conversion, Retention and Reactivation campaigns
  • Initiate and implement weekly/monthly/yearly CRM promotional plans with a view to optimizing commercial return and player engagement on all communications
  • Working closely with the commercial and marketing teams on tactical plans in order to convert, reactive and retain customers
  • Working closely with CRM managers of Sports and Poker verticals to ensure strategy alignment and maximum exposure of each campaign is leveraged.
  • End to end promotional builds inc. briefing, segmentation, analysis and production
  • Ensuring the business unit has the optimal promotions plan to ensure bonus spend is in line with budget while maximizing ROI
Who are we looking for?
  • You will ideally have a minimum of 1 years experience within a marketing or CRM environment, preferably within the online gaming/ betting industry 
  • Proficient knowledge of email marketing tools and overall campaign Best Practice
  • Experience of working with Content and/or Campaign Management Systems
  • Experience with campaign Journeys and programs


  •  Knowledge of Optimove and/or Salesforce will be considered a plus
For more details on this role, or any of our other marketing opportunities please reach out to Dale Havers. 
About The Company

NWe’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.