Vacancy Type:
23 (Entain)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licenses in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

The collective marketing spend across the group is in excess of £600m per year. As the world leader within the Gaming industry, Entain aspires to break the industry barriers and become the best at Marketing in the world. This results in better relevancy and satisfaction for our customers, increased efficiency, and effectiveness of marketing. This ultimately translates to sustainable business growth. 


We believe every world leading business needs to have dedicated focus on innovation and hence we are looking to setup a strong team of marketing innovators lead by the Head of Marketing Innovation. The Marketing innovation team will lead by example in embedding the culture of test & learn within all major Entain brands. 

Key Responsibilities: 
  • Direct your team and stakeholders to focus on impactful ideas that can be nurtured into game changing results. Challenge business teams where required and ensure we rigorously evaluate hypotheses and support decision making with data
  • Employ world class methods to drive through a balance of optimisations as well as transformative innovations, in the way we market to our customers.
  • Work with senior leaders in each of our global brands to identify the most important strategic questions, around which the innovation agenda will pivot
  • Maintain a wide innovation scope that drives significant outcomes, including but not limited to above-the-line brand marketing, user acquisition & retention campaigns, product journeys, customer proposition and creative excellence.
Deliver Marketing Innovation through Test and Learn 
  • Manage a global team of Marketing Innovation Managers, focusing on customer value proposition, channel mix, creative quality ensuring all major global brands have been represented.
  • Work with Strategic channels and partners (e.g. Facebook and Google) to align our marketing innovation agenda to their capability roadmaps

Report outcomes and amplify results across the group

  • Host group wide results sharing sessions ensuring contributions from all brands.
  • Regularly report the results of the tests to each brand’s senior leadership team, and prioritise next cycle of testing.
  • Report the aggregated outcomes to the Global Managing Director, CEO and the group SLT.
For more details on this position, please contact Dale Havers 
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.