London, St Pauls
Vacancy Type:
03 (Bwin)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licenses in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

Entain invests considerably in digital advertising through wide range of channels. We have a mature MarTech stack and ambitious plans to make it better. We are looking for a Digital Marketing Specialists who, working alongside our product managers team, will utilise our expert Ad-Tech to play a central role in helping our brands reach their audiences effectively, while continuously improving spend efficiency across paid social and paid search.

This role isn’t just about technology or product, it is as much about how we operate to ensure we are using our technology effectively. You will therefore be both a technology and marketing expert, who drives innovation and best practice amongst global marketing teams, with a strong commercial focus. 

A closer look into the role: 

Ad-Tech Product Management

  • Understand and help shape the Ad-Tech tools and architecture to suit our global marketing requirements
  • Work closely with other areas of MarTech and product to ensure effective product and platform integrations
  • Understand the context of Marketing across different brands and regions within the group. Consult on suitable use cases and ensure suitability of Ad-Tech roadmap to fulfill.
  • Stay on top of Ad-Tech trends by engage with Industry events and forums and exploring new capabilities
  • Nurture and grow strategic partnerships with major suppliers and digital marketing channels (e.g. Facebook, Snapchat) and maintain relationships with smaller suppliers

 Who are we looking for? 

  • You'll be well skilled in paid social and paid search techniques and processes, either within an agency or in-house team.
  • You will love to build, execute, and scale digital marketing programs - you'll also know the most effective ways of doing this. 
  • in particular Facebook, Snapchat and Google. 
  • Demonstrated experience leading digital campaigns across mainly Paid Social, Paid Search with also ideally some experience within Affiliates, Programmatic or Display across Facebook, Snapchat and Google
  • Confident with your data analytics skills when it comes to mining data to measure campaigns performance and drive optimisations
  • Deep project management/marketing expertise, including clinical demonstrations, teaching skills, market trends/analysis, product launches, project roadmap development
  • Experience in writing requirements and development stories 
To find out more about this position, please contact Dale Havers. 



About The Company

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.