Location:
Gibraltar
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role

The Pay Per Click (PPC) Executive is responsible for creating and managing PPC campaigns across all Google, Microsoft and Apple for both Sports & Gaming brands alike.

You will oversee the allocated budgets by the company and provides analysis of the campaign performance, basing recommendations on next step.

Responsibilities include providing weekly and monthly analysis reports for senior management, showing progression towards monthly First Time Deposits (FTDs) and Net Gaming Revenue (NGR) targets that were set.

PPC sits within our Marketing department and you would be reporting into the PPC Manager.

What you'll be doing:

  • The PPC Executive is accountable for overseeing that all PPC campaigns continuously meet exacting standards and adhere to company guidelines as well as search engine’s regulations
  • Implement PPC strategies set by PPC Manager across a number of assigned accounts and manage the campaigns accordingly in order to achieve monthly and annually volume and profitability targets
  • Ensure that the managed accounts have a robust commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business expectations and commercial standards
  • Responsible for the day to day execution and management of accounts, carrying out technical changes, analysing and drawing insight from third party analytics data and implementing innovative management techniques to maximise campaigns’ performance
  • Responsible for delivering best practice management techniques across each assigned campaign to ensure Ladbrokes Coral brands are found easily on search engine platforms
  • Work in close alignment with PPC Manager and execute flawless campaigns to ensure high and unified standards are met
  • Evaluate the effectiveness of the campaigns in order to deduct on future campaigns’ strategies
  • Responsible for providing accurate reporting for data analysis required by the company.
  • Manage keyword lists, ad creative, and bids across Google AdWords, BingAds, and other PPC channels to achieve company Key Performance Indicators (KPIs)
  • Monitor daily the campaign’s performance (such as keyword research, keyword optimization, ad and campaign optimization, competitors’ monitoring) to achieve monthly FTDs and NGR targets
  • To use a variety of third party tools to compile and draw insight from both company- specific, sector-specific and generic industry data, in order to better understand user trends and behaviour and add context to the performance of each account in order to improve campaigns’ performance
  • Responsible for ensuring the timely completion of daily, weekly and monthly data checks and optimisations in order to provide the needed financial data for reporting
  • Measure the effectiveness of the campaigns and deduct conclusions to be implemented in order to improve campaign’s performance in traffic volume and conversions rates to match KPI targets
  • Conduct in-depth competitors’ analysis, search engines and periodic engine modifications and be knowledgeable on new discoveries in the PPC field in order to assure company’s competitiveness is kept within the industry

What we need from you:

  • Strong copywriting ability 
  • Hands on experience with Google ads ideal
  • Problem solving mentality and strong analytical skills
  • Previous experience in a marketing role within the gaming industry beneficial but not essential
  • Knowledge and passion for sport – especially horse racing and football essential
  • Ability to work to strict deadlines and in a pressurized environment
  • Ability to work in a fast-paced, collaborative environment
  • Strong organisational skills
  • Ability to communicate well with people at all levels of the business
  • Strong Microsoft word & excel skills beneficial
  • Educated to a degree level in marketing or a related discipline beneficial but not essential 
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.