Location:
Manila
Vacancy Type:
Secondment
Brand:
23 (Entain)
About The Role

Purpose of Role:

Manage day-to-day activities on the Entain Manila Facebook account, building engagement and retention of the candidate audience through informative, engaging, and meaningful content. Respond to applicant queries, create content (imagery, video, audio and written) and post updates specifically for the location, as well as work with international stakeholders to deliver appropriate local content for global channels and campaigns.

Key Responsibilities:
  • Maintain and curate for local company social media page (on Facebook) and create content for global careers channels including LinkedIn and Instagram.
  • Build and execute social media strategy through research, benchmarking and audience identification.
  • Develop location-specific templates and candidate messaging.
  • Assist with coordinating responses to messages from local candidates on social media
  • Help with crisis management, responding to bad reviews, and negative news communications
  • Generate, edit, publish, and share content regularly (could be text, image, video, audio or HTML based)
  • Create meaningful connections with our social followers through dialogue and messaging
  • Build internal relationships with relevant stakeholders to provide multiple sources of ongoing  content
  • Develop and moderate user-generated content, based on company and community policies
  • Create and implement a social media marketing plan for delivering account growth
  • Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; using this data to positively affect future activity
  •  Maintain awareness of current trends on social media
Specialist Skills and Experience:
 

Qualifications and Educational Requirements

  • Must possess a High School Diploma, Vocational Diploma / Short Course Certificate, Bachelor’s Degree, any field.

Specialist Skills and Experience Required

  • At least one year’s experience in digital marketing, social media or a related field.
  • Familiarity with the business applications of social media platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn)
  • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
  • Excellent written and verbal communication skills
  • Ability to think creatively and innovatively, multi-task and work well under pressure.
  • Creative, forward-thinking, and organised
  • Ideally some experience in photography, graphic design and video editing platforms
  • Customer support experience
 
 
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.