Competitive + Bonus
Vacancy Type:
03 (Bwin)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

At Entain we have an outstanding MarTech stack and results-oriented plans to make it better. We operate across multiple brands dispersed geographically, each with their own unique challenges and opportunities.

The role in a nutshell:

As a member of our global MarTech team, you will specialise in European brands. You will work day to day with our marketers to understand their requirements and align with MarTech strategy, evangelise capabilities, drive best practice and hand hold them through their challenges.

You will therefore be both a Technology and a Marketing professional, who drives innovation with a strong commercial focus.

What you'll be doing:

As part of the Brand Management team in (Vienna, Austria) you will be responsible for the following Strategy and Development Roadmap

  • Work with commercial stakeholders to understand the local strategies within market, and how marketing technology can align
  • Build a prioritized capability roadmap, ensuring that the needs of innovation are always aligned to commercial outcomes
  • Ensure that requirements (as defined by Business Analysts) conform to roadmap, and align to the commercial objectives identified
  • Build business cases to support adoption and prioritization Commercial management
  • Understand the commercial performance of the business as it applies to marketing technology, across all of the major channels (Social, Display, Programmatic, CRM etc)
  • Identify areas of opportunity to drive increased commercial return (either through process or technology) and cooperate with our local management team

Value Realization:

  • Drive channel best practice within marketing teams, through detailed playbooks, trainings, working groups, result sharing forums, …
  • Work towards establishing or improving a Culture of Test & Lean across all marketing fields
  • Own adoption of MarTech within the regional brands, by proposing formal business adoption plans, gaining sponsorship of the stakeholders, driving through change in operations and reporting on progress.
  • Act as the MarTech representative in delivery of strategic projects for the regions, where teams from multiple fields are involved

Stakeholder Management:

  • Work with our marketing leadership team – maintain a strong focus on issues that effect the European marketing
  • Establish close working relationships with the product ownership and (where necessary) the technology delivery teams
  • Continuously communicate and Evangelize the group wide MarTech roadmap both internally and externally

What we need from you:

  • Minimum 5 years of experience in product management, transformation or consulting capacity, within the digital marketing space
  • Previous experience as a marketing operator or extensive experience of having worked with them
  • Extensive knowledge of all aspects of MarTech, incl. but not limited to Email, SMS, Push, Social, Programmatic, display, Search, App Stores, SEO, analytics and tracking, web & app, optimisation tools, Creative Tech etc...
  • Strong communication and stakeholder leadership skills; ability to influence and guide efficiently amongst different levels of stakeholder seniority.
  • Commercially savvy and able to produce business cases
  • Comfortable with data and numbers, able to do basics analysis on their own and brief more sophisticated problems into BI Analysts.
  • Experience of balancing multiple streams of work concurrently
  • Ability to multitask and context switch between low level detail and 'bigger picture'


  • Experience in the Gaming industry and familiarity with the customer data segmentation / models typically used
  • Experience of working within large enterprises, consisting of independent P&Ls spread globally
  • Exposure to Media Planning and Buying for offline and mass broadcast channels
  • Hands on experience with Media Measurement techniques (e.g. MMM, MTA) to drive efficiency
  • Proficient German and English
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.