Salary:
Competitive, annual bonus, excellent benefits and relocation package
Location:
London, St Pauls
Vacancy Type:
Fixed Term Contract
Brand:
16 (Ladbrokes)
About The Role
Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.
 
The Senior Digital and Social Manager for Ladbrokes or Coral will work closely with the Head of Brand, Sports leadership team and the broader brand marketing teams and will be responsible for the delivery of digital and social strategy. This role will be fundamental step change our thinking and approach to digital and social planning activity as we reshape our approach to customer communication and the integration of all of our digital activity.

This exciting role will extend broadcast campaigns in terms of reach and engagement, and build an engaged group of customers/fans/prospects to increase wallet share and frequency of betting. As we develop our brand strategies further, Social and Digital will be the most critical channels to communicate with our customers, both from an advertising POV and most importantly, creating content that will be shareable and lead to a 2-way conversation. You will be responsible for developing and implementing the Brand digital and Social Media strategy for the Ladbrokes/Coral brand and you will work closely with both internal and external agencies and media owners.

What you'll be doing, in a nutshell:

Drive brand activity in digital and social that not only positions our brands ahead of our competitors,  but ahead of other industry sectors.
Lead a step change in digital and social activity to develop channel strategies in line with brand purpose.
Develop a growth and management plan for our communities,  increasing reach and maintaining engagement 
Deliver integrated digital and social campaigns that support broader campaign strategies
Own test and learn plan across brand,  performance and CRM
Assisting in monthly, quarterly and annual investment planning to ensure strict budget management and streamlined accounting/payment processes
Use Social listening to understand the customer sentiment and works with all other channels to share and show how plans will optimize to improve

What experience you'll need:
 
Highly Experienced in all digital and social channels, from strategy to execution
Proven track record in revolutionising digital thinking and embedding the channels in the heart of every campaign plan
Understanding of wider business objectives and how to translate these into digital and social briefs and plan

What skills you'll have:
 
Technical Marketing experience from Strategy to execution in Digital and Social channels
Excellent brief writing skills and ability to simplify complicated tasks and problem.
Use insight in all planning to inform actions and links these to audience behaviour.
Focus on trackability of all digital and Social and the ability to determine the correct measurement metrics

About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.