About The Role

As a Digital Analytics Specialist you will be responsible for developing and maintaining analytics properties for the wider marketing team including websites, blogs, mobile apps and reporting applications.

This role will provide performance analysis and reporting with a focus on identifying new opportunities. You will play an important part in building out the digital marketing data warehouse with a strategy of centralising data for reporting out of Power BI. Additionally, you will be responsible for documenting, implementing and project managing Google Analytics and Tag Manager tagging and tracking.

Key Responsibilities / Duties:

  • Assist in developing GA360, Firebase and Big Query architecture
  • Design, automate and manage SQL scripts to create comprehensive digital marketing reporting
  • Auditing and implementing the architectural design within Google Analytics 360, Tag Manager and Optimizer utilizing HTML/HTML5/CSS/JavaScript where necessary
  • Understanding API documentation and the technical requirements for implementation with other business and technology platforms
  • Assisting the wider marketing team with their reporting/workflows
  • Work closely with the marketing, UX and technology teams to design and implement tag specifications for new product features and enhancements to websites         
  • Plan and develop reporting capabilities using GAP and internal data sources
  • Create meaningful dashboards to track performance and advise on optimisation points
  • Create and visualise customer actions and journeys via PowerBi

Experience & Qualifications Required:

  • 3+ years’ experience in technical data roles
  • Strong experience working with Tag Management software (e.g. Adobe DTM, Adobe Launch, Google Tag Manager, Tealium) and data layers
  • Proficient in SQL for data extraction and data analysis
  • Experience in using BigQuery and GA360 data for reporting and insights
  • Experience with web programming languages such as HTML, CSS and JavaScript
  • Experience implementing 3rd party media tags such as DoubleClick, Adwords, Facebook, App Nexus or similar platforms
  • Experience in building insights dashboards and visualisations using PowerBi, Tableau or Data Studio
  • Advanced Excel skills and ability to use formulas to present data in a clear and concise manner
  • Working knowledge of web, database, and marketing technologies
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.