London, St Pauls
Vacancy Type:
19 (PartyCasino)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

As the Head of Props and Promos, you will be responsible for building a robust strategy for Party Casino proposition and promotions, driving growth in both NGR and Customer Equity. Working closely with a number of stakeholders including, Regional Managers, Digital Marketing, Customer Marketing, and Creative, you will ensure promotions and propositions are delivered effectively and with passion and energy. Working closely with Commercial and Product, Operations, BI & Analytics and Brand, you will input into the Casino strategy, as part of the senior thought leadership team. On top of the day-to-day planning and delivery, you will also be expected to develop offers that optimise cross-selling and up-selling funnels.

The role is responsible for the planning & budgeting of Casino Bonus spend of £25m+ covering Casino products. 

 Key Responsibilities:
  • Create and own the propositions and promotional strategy aligned to Party Casino strategy, commercial objectives and brand ambitions.
  • Design and drive the proposition and promotional plan – defining what activity we need to push in market to hit ongoing trading targets – acquisition, retention and x-sell.
  • Develop ongoing range of new propositions across acquisition, retention and x-sell working with Product and Operations to ensure that the CX is implemented in line with strategy.
  • Own Casino retention KPIs and ensure that effective targeting and campaign execution is maintained across BI and Analytics and Marketing.
  • Work with other Heads of to ensure performance targets are hit for propositions and promotional activity – both at launch and ongoing.
  • Work with BI and Analytics and the Finance Director to analyse performance of propositions and promotions – owning reporting of results and insight.
  • Support the Head of Commercial and Product to ensure the product roadmap supports proposition and promotional strategy and targets
  • Continually monitor the market to assess competitor activity to identify opportunities, threats and learnings we can apply to Party Casino. 
  • Work closely with ARM team to ensure that high value customers have an appropriate suite of promotional offers to take advantage on.
 Specialist Skills and Experience
  • Commercial experience and a track record in managing high performing teams.
  •  You`ll have outstanding commercial awareness and analytical skills; and be comfortable using data and customer insight to drive results.
  • Strong knowledge and understanding of the Gaming Industry and major suppliers and competitors.
  • Communications, promotions and marketing experience and a track record of managing high performing teams.
  • Proven experience delivering growth through promotion and retention strategies.
  • Experience with planning, project management, execution and evaluation against target metrics
  • Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail. You will constantly drive high performance throughout your team consistently raising the bar to ensure quality in delivery.
  • Experience managing large multi-brands gaming operations.
  • Experience of managing substantial cost budgets and profit targets.
  • Demonstrable evidence of influencing at senior levels of an organization, a strong articulator, you will be capable of communicating complex messages and influencing change within a matrix management structure.
  • Key third party account management experience.
 Competencies and behaviours
  •  Competitive, “Can-Do” Attitude — You identify opportunities and roll up your sleeves to make them happen; you’re not afraid of getting your hands dirty.
  •  Creative and Resourceful — You think on your feet, try new approaches, and bounce back when things don’t go your way; you’ve got the perseverance without the ego.
  • Confident Communicator — You influence others with your outstanding communication skills, and are confident pitching to anybody in any situation.
  • Compassionate Negotiator — You can tie a customer’s wants and needs to a logical solution while being welcoming, understanding, and empathetic.
  • Analytical Storyteller — You can gather relevant data from multiple sources and translate it into insightful stories and tactical recommendations.
  • Technology advocate who stays up-to-date on the latest tools, best practices, and is always striving to make processes more efficient and effective.
  • Forward-thinker who can see the small details, the big picture, how things are now, and where we can go from here.
  • Data-driven numbers person who understands the importance of data and knows how to collect and analyze data, as well as to glean and implement insights.
  • Fast learner who is highly motivated to work efficiently and adapt quickly.
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.