Vacancy Type:
19 (PartyCasino)
About The Role

At Entain, we do things our own way, with our own personality and attitude, For The Good Of Entertainment. We are a leading, global, digital betting and gaming business and are constantly looking to push boundaries and develop the industry, making betting and gaming more enjoyable for our customers.

This is an exciting time for Entain and we have big plans! Key to achieving our strategic goals is expansion into new markets where there is opportunity to build a sustainable business by focusing only on regulated or regulating territories. With the Canadian market heading towards regulated status, we are looking for someone who can lead our efforts in Canada and maximise the market opportunity for our Party and Bwin brands. Using your consumer and marketing knowledge of Canada and the Canadian market you will drive Entain’s business forward in the region, building relationships within the country and positioning us for long term success. 

The role is part marketing, part commercial, part leadership, and full-time collaborator. You will be an industry expert who isn’t afraid to roll up their sleeves and execute strong and engaging marketing campaigns. The right candidate will be a strategic thinker, a great communicator, and bring a thoughtful approach to every initiative.

What will the role look like, in more detail: 
  • Based here within the UK/ or Gibraltar, you will be responsible for our P&L performance in Canada including the delivery of strong revenue growth, planning and delivery of marketing investment, and delivery of key KPIs including staking, FTDs, CPDs, active players, player value, player lifetime.
  • Establish Entain’s Canadian team, building from the ground up, with key input on the go-to-market strategy that we will adopt in Canada.
  • Build a small but specialised team of betting and gaming marketing rockstars who will place our brands and propositions in all the right places at all the right times.
  • Create and deliver an ambitious marketing investment plan for the territory that materially increases our Canadian revenue over a three-year period.
  • Establish and maintain industry and market analysis that will act as a guide to the opportunity in the Canadian market and a barometer of our success in capturing that opportunity.
Who are we looking for?
  • A strong and confident marketer who understands the betting & gaming market in Canada to a high level
  • 3 to 5 years’ experience setting, executing, and iterating a growth strategy across a region/ country. 
  • Experience scaling customer acquisition, activation, and retention while limiting costs and maximizing lifetime value
  • Ability to perform well in a fast-paced, cross-functional, dynamic, and ambiguous environment
For more information on this role, or any other digital and marketing positions within Entain please contact Dale Havers or apply via our careers site www.entaincareers.com
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.