Vacancy Type:
16 (Ladbrokes)
About The Role

We're now searching for a CRM Executive to join our fantastic team in Gibraltar! You'll be working on some of our biggest UK sports brands, Ladbrokes & Coral.

You'll be engaging customers through exciting campaigns and promotions via various channels such as email, SMS marketing, Site/mobile messaging and loyalty programmes.. You'll need to collaborate with various departments to ensure we give our customers the best possible experience.

This role requires some weekend cover.

We're looking for someone with a keen interest in CRM who has solid understanding of the industry.

What you'll be doing:

  • Work closely with the Brand and Promotional teams on the promotional calendar, ensuring that all campaigns are delivered in line with the plans agreed across the business to ensure important campaign data can be extracted to drive effective decision making going forward
  • Ensure that all activity delivered is consistent, of excellent quality and follows the brand guidelines as well as making sure all materials are fully compliant with relevant legislation
  • Work with BI to deliver effective and regular data mining and segmentation solutions in order to send targeted and timely communications to the customer
  • Drive the performance of all marketing campaigns in terms of, Open Rate, Click rate, Take up rate and (ROI) return on investment whilst reducing unsubscribe rates
  • Map, build, test new customer journeys for every stage of the customer lifecycle to improve customer retention and activation, reduce churn, increase bet frequency and customer value
  • Implement testing plans to develop rich and dynamic content, subject lines and promotional offers
  • Monitor customer experience and journeys across all channels and find opportunities for improvement.
  • Work to continually improve creative techniques, performance and output/productivity levels to ensure the quality of the team’s outputs
  • Keep tabs on industry best practice and report on/share learning’s with the wider team in a structured, effective, consistent and objective way to improve the capability of the team
  • Collaborate closely with Customer Service in terms of offers and all communications to develop their understanding which in return improve the service provided to our customers and reduce customer complaints and service failures

Are you ready to join the team and start getting involved?

About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.