Vacancy Type:
23 (Entain)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go.

We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Reporting to the Head of Sportsbook Proposition, you will be responsible for delivering a compelling sportsbook proposition that is aligned to brand strategy, driving customer activity and revenue.

As the Sportsbook Proposition Manager (Ladbrokes) you will be responsible for all aspects of the customer proposition for your brand.

Core Responsibilities:

  • Aligned to the Brand strategy, you will establish practices to research, ideate and define new sportsbook propositions.
  • Maintain a sports calendar/sportsbook proposition overlay that runs at least 6 weeks in advance, distributing this proposition schedule for use by all Brand & Player marketing teams.
  • You will actively participate in the detailed planning of major marketing campaigns, on hand to ensure the commercial intent of the proposition is understood and factored into the wider plans throughout.
  • You will support the Head of Proposition in budgeting bonus spend for all promotions.
  • For all new propositions you will build the appropriate internal educational material and ensure adoption/understanding across all the relevant Entain teams.
  • For all new sportsbook propositions, you will work with the relevant Compliance and Legal teams to ensure all aspects of the customer terms are fit for purpose.
  • Work with CX teams to identify areas of the proposition customer journey that can be improved.
  • Work with Gaming Proposition and Operational Teams to drive the Sports>Gaming cross-sell performance within your brand.
  • Work with the sportsbook product team to identify sportsbook ‘feature’ and ‘promotional mechanic’ development candidates.
  • Support the development process as the primary business sponsor; define requirements, support ‘test & learn’ process etc.
  •  Act as the conduit between Product and Brand/Player Marketing in ensuring ‘go to market’ plans are ready for the deployment of new product ‘features’ and ‘promotional mechanics’.
  • Identify and quantify all competitor propositions in the marketplace, forming a thorough GAP analysis that acts as a repository of information.
  • Where applicable, perform cost/ROI analysis of competitor propositions using a scoring indices against our own propositions and alignment to your brand strategic goals.
  • Establish ways of working with Sports Trading Teams to ensure the appropriate range and focus of betting opportunities are available to your customers.
  • Manage your direct reports and provide coaching, objectives and goal setting, performance management and other people policies as required from time to time; ensure they are motivated, productive and fully compliant with all regulations, legislation and team values and behaviours.
Skills and Experience:


  • A strong people manager, you will have experience of having led small teams successfully in e-commerce environments.
  • You will have experience of having worked in complex matrix organisations, with the skillset to manage multiple stakeholders.
  • With exceptional analytical skills, you will have a history of having used data to drive decision making.
  • Experience of having worked in/alongside a sports trading team and awareness of the components that drive trading performance within Sportsbook.
  • A self-starter, you will have experience of having taken the initiative to identify and solve business performance problems.
  • An excellent communicator across all digital and audio/visual channels, you will be confident in your ability to collaborate with wider business teams.
  • Strong Microsoft Office Tools user capability.


  • Previous experience of having operated as a business sponsor in product development processes.
  • A natural enthusiasm for sports, betting and gaming in general.
  • Experience of having worked in a sports trading function.
About The Company

Diversity and equal opportunities:

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.