Vacancy Type:
23 (Entain)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Reporting to the Sportsbook Promotions Admin Manager, you will be responsible for the setup and execution of all sportsbook bonus mechanisms for the UK Sports Brands.  This will include all new customer acquisition offers, ATL marketing offers, BTL retention and reactivation offers.

With dual brand (Ladbrokes and Coral) responsibility, you will act as the gatekeeper of all sportsbook bonus mechanisms, managing those systems and processes to ensure the greatest level of service delivery for our customers.

You will work with your internal business stakeholders (Proposition Teams & Player Marketing Teams) to set-up, test and execute all bonus and promotion offers, ensuring that the end-to-end customer journey is delivered to the highest standards.

As the Sportsbook Promotions Admin Exec, you will be responsible for the delivery of all sportsbook bonus offers to the customers of the UK Sports Brands’.

Core Responsibilities:

  • Ensure that all briefs issued by your internal customers – Sportsbook proposition Teams, Player Marketing teams - are completed to the standards and levels required, escalate/challenge omissions and alignment to brand strategy where appropriate.
  • Build and test the set-up of all sports bonus campaigns, ensuring that the end-to-end customer experience is performing to the standards expected.
  • Provide learning and training to colleagues from other teams who are directly completing elements of the customer bonus fulfilment.
  • Ensure that all customer bonus campaigns are set-up and executed in accordance with the applicable Responsible Gambling and all other regulatory requirements.
  • Work alongside Gaming Operations Team to ensure all sports customer campaigns that involve cross-sell offers are set-up and executed to the same exceptional standards of end-to-end customer experience.
  • Distribute the details of all bonus campaigns to Customer Operations colleagues.
  • When applicable, provide feedback and requirements for the development of the Bonus systems.
  •  Assist in the reporting of player volumes and bonus spend (£) by campaign.
Skills and Experience:


  • Sportsbook and/or Gaming systems administration experience across multiple platforms and tools.
  • Strong numeracy skills with a key eye for detail.
  • Strong organizational skills, as well as the capacity to work independently and deliver on time and under pressure.
  • Previous experience of having worked in a sector with well defined regulatory governance.
  • A passion for delivering flawless customer experiences.
  • Competent Microsoft Office user.


  • Natural enthusiasm for sports, betting and gaming sector is advantageous, but not essential.
About The Company

Diversity and equal opportunities:

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.