Vacancy Type:
23 (Entain)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Reporting to the Head of Sportsbook Proposition, you will be responsible for some of the biggest sportsbook products as you take management responsibility for Virtual Sports, Lotto Betting and all streaming products across the UK Sports Brands business.

With dual brand (Ladbrokes & Coral) P&L responsibility, you will work closely with multiple stakeholders across the Entain Group as you look to drive the best customer experience and ROI from the organization's investment in these products.

As the Sportsbook Products Performance Manager, you will have direct responsibility for the revenue generating performance of the below products across the UK Sports Brands:

Virtual Sports, Greyhound Racing, Lotto and Numbers Betting, Sports Streaming Services

Core Responsibilities:

  • Define the performance KPIs for each of these products, you will set continuous stretch targets aligned to the budgeting process and report performance against these targets.
  • Define and implement promotional mechanics – including free bets and other bonus techniques – that include budgeted spend and ongoing ROI analysis.
  • Define KPIs for the customer consumption of streaming services and the attributed revenue they generate, establishing reporting methods that evaluate our ROI.
  • Supporting Entain Group Procurement Team, you will provide business requirements for appraisal of potential new suppliers and P&L performance updates for the existing suppliers to support the contractual appraisal & renewal cycle.
  • Manage the day-to-day relationship with the 3rd party product suppliers, ensuring customer impacting performance issues are being captured/escalated/pursued to resolution.
  • Establish and manage an SLA with the Trading Content Team for the provision of streaming events to our sites, ensuring the escalation/prioritization to the appropriate suppliers and/or internal support teams where necessary.
  •  Having engaged the Sportsbook CX Team to define and report on customer friction points emanating from your products, you will be responsible for driving solutions that optimize the customer experience.
  • You will host regular commercial & operational performance reviews with 3rd party product suppliers, reporting performance and updates back to the business.
  • As the primary business lead, you will work with the Entain Sportsbook Product Team to identify requirements, align on priorities and provide business cases to develop your product.
  • Brief the respective Brand Marketing Teams in the pursuit of suitable creative material for your products and the promotions aligned to them.
  • Brief all Player Marketing Teams (Performance Marketing, CRM, Real-Time CRM and Sportsbook Site Content) around new product launches & promotional mechanics, clearly articulating the commercial expectations and establishing the reporting cadence by which these channels will assess their contribution ongoing.
  • Communicate a regular schedule of the marketable stream content to the wider Sportsbook Proposition and Player Marketing teams.
  • Maintain a competitor GAP analysis of streaming availability and UX, highlighting marketable opportunities for our brands/customers
Skills and Experience:


  • Sportsbook product and/or proposition management experience
  • Extensive knowledge of the sportsbook competitor landscape
  • 3rd Party Account Management experience
  • Successful implementation and subsequent management of internal B2B SLAs
  • High levels of competence in communicating business performance to senior stakeholders
  • Strong written, audio and digital presentation skills
  • Advanced Excel user capability


  • Passionate about sports, sports betting and gaming
  • Familiarity with technology delivery methodologies (e.g. SAFE, SCRUM)
  • Evidence of having worked collaboratively in successfully achieving goals in a matrix organization
About The Company

Diversity and equal opportunities:

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.