Vacancy Type:
23 (Entain)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment. 

The UK Sports brands – Ladbrokes and Coral – make up the single biggest digital entity within the Entain Group 

Working alongside the Sportsbook Director, you will develop the Sportsbook Strategy, ensuring it is aligned to the delivery of the UK Sports Brands 3 Year plan.   

As a senior leader within the wider Sportsbook Team and UK Sports Brands business, you will then be responsible for the execution and delivery of plans that implement the strategy, including taking ownership of the relationship with all internal Entain service providing departments and teams that help to deliver the customer experience of the players for whom you are responsible. 

You will establish and manage SLAs with these teams, define the requirements of your customers, attribute value and manage the service levels being delivered. 

The performance of this role will be measured on the delivery of strategic milestones in the Sportsbook strategy of UK Sports Brands, quarterly & annual outperformance of competitor brands NGR growth and by EBITDA contribution (to Plan) from UK Sports Brands. 

Core Responsibilities:

  • Aligned to the UK Sports Brands strategic intent, you will be responsible for defining the commercial objectives of the sportsbook brands.
  •  Alongside FP&A, you will define the Sportsbook Budget Plan(s) and ensure communication of the commercial objectives to the wider business teams; setting targets, milestones and driving performance accordingly.
  •  Alongside the Sportsbook Director and Head of Sportsbook Propositions, you will define and prioritize to the Sportsbook and Core Product Development Teams those business challenges you require solutions for.
  • You will define the business case for all prioritized development items, establishing KPIs against which performance will be assessed post-delivery.
  • Ahead of all marketing campaigns you will furnish Brand and Player Marketing with detailed expectations of the commercial targets aligned to these campaigns.
  • Alongside FP&A teams, you will sign off all financial Plans, including monthly phasing, identifying ‘risks’ and ensuring these are raised for attention/action within the appropriate internal teams.
  •  You will provide the commercial input needed for Brand Marketing campaign planning and significant marketing budget decision making processes.
  • Working with Finance and BI you will establish the appropriate mechanisms to analyze the performance of the business, identifying opportunities for growth and communicating these back to the wider business teams.
  • Acting as the ‘ringmaster’, you will engage Sportsbook Propositions, BI and Finance to define the KPIs and assess the commercial performance of all sportsbook propositions.
  • You will providcommercial commentary on business performance to internal audiences for all major marketing campaigns and sporting events. This will include communication to the UK Sports Brands SLT and Entain ExCo.
  • Alongside Player Marketing, you will align on the definitions and reporting of the commercial benefits generated via the implementation and execution of audience segmentation models (e.g., Delta) and new MARTECH capabilities.
  • Alongside Entain Procurement and Finance you will be responsible for the cost management and attribution of ROI for all third-party sportsbook services.
  • As a member of the Sportsbook Senior Leadership Team, you will be across competitor activity in the marketplace, identifying threats and opportunities.
  • You will establish and manage the relationships with senior leaders across the Entain business whose teams deliver the services that make up the wider experience of your players within the UK Sports Brands.  These will include; Customer Operations, IT Service Support, Sports Trading Operations, Gaming Operations.
  • You will develop and hold SLAs with these internal Entain service providers, managing performance delivery, attributing commercial value to this performance and driving continuous improvement in the experience of your players.
  •  Lead a well-managed, disciplined team – ensuring high levels of engagement and enablement on an ongoing basis.
  •  Provide clear, consistent leadership to the wider community of stakeholders that Sports Book relies on for delivery.
  •  Be a vocal, engaged member of the wider Sports Brands management team – Providing input into business wide issues and initiatives, and ‘lead from the front’ on all aspects of strategic delivery, operational performance and organizational improvement.
  •  Support and drive a culture of discipline, excellence and development.
Specialist skills and experience 
  • Outstanding commercial acumen, based on excellent analytical capability and a strong customer focus.
  • The ability to communicate effectively across all levels of the organization.
  • The ability to influence and drive performance across a complex matrix management structure.
  • The ability to effectively provide leadership while being able to quickly traverse between “strategic thinking” and “operational execution”.
  • Excellent written communication skills, particularly in the ability to articulate complex business KPIs into contextual descriptions of performance relative to strategic goals.


  • Commercial leadership experience in multi-branded businesses.
  • A track record of having delivered results in Sportsbook/Gaming commercial roles.
  • Knowledge of the Sports-betting and Gaming sector; competitors and suppliers.
  • Previous experience as a business sponsor of product development teams.
  • Previous experience of having worked in front line customer operational teams
What we can offer you:
  • We're a fast-paced, high-tech and progressive company which means from day 1 you'll have an opportunity to make a real impact to the business
  • Big focus on personal and professional development
  • Flexible benefits package including (annual bonus, employee share scheme, private medical, life assurance, income protection, matching pension contributions, enhanced vacation package, discounted gym membership) with the ability to flex your benefits package to suit your needs
  • Amazing Mediterranean lifestyle, where you can spend summer at the beach, ski in the nearby mountains in winter and visit cities such as Malaga, Seville, Cadiz or Granada, which are all close by. We offer a great relocation package to help make the move easy!
  • Newly refurbished offices, with chillout spaces and modern facilities
  • Fantastic programme of free social activities, from our legendary summer parties and Friday night drinks to weekend coach trips to the major Spanish cities and morning office breakfast, we've got you covered.
  • Being a sports company, you can be sure we're as passionate about sports as you are, if you can name a sport, we've probably got a company team.


About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.