Competitive with excellent benefits, bonus and relocation support
Vacancy Type:
03 (Bwin)
About The Role
The SEO Executive will work alongside the SEO Gaming Manager and will be responsible for driving growth of targeted organic search engine traffic for Entain’s web properties. The ideal candidate will help with the company’s global organic search strategy and perform key SEO functions, including site audits, content inventories, on-page optimisations, keyword research, search data analysis, and content updates.
  • Optimise content including titles, meta descriptions and internal linking
  • Assist with the publishing of content
  • Identify lucrative keywords to target through keyword research
  • Identify areas for on-site improvements
  • Perform competitor analysis and identify content gaps
  • Maintain an up-to-date understanding of SEO to discuss the positive or negative impact expected for multiple approaches for a single situation/design
  • Carry out technical audits to identify issues (missing/duplicate titles, crawling/indexing issues)
  • Document technical SEO requirements in written form and work with the SEO team on their implementation
  • Evaluate industry and similar sites technical implementations
  • Track, analyse, and optimise campaign performance based on KPIs
  • Educate relevant departments in the use of SEO guidelines/best practices and follow up on its implementation
  • Working knowledge of modern web technologies
  • Strong knowledge and experience of on-page and technical SEO
  • Extensive experience using industry standard SEO tools (i.e.: Google Search Console, Google analytics, SEMrush, Ahrefs etc.)
  • Outstanding communication skills and the ability to convey requirements and brainstorm solutions with front-end and back-end developers
  • Exceptional analytics, writing and organisational skills
  • Experience optimising robots.txt files, implementing canonical tags, cross domain hreflang, pagination pages, and identifying/ fixing redirect loops
  • Superior knowledge of search engine criteria/algorithms, best practices, trends and industry developments
  • Experience working in large organisations, coordinating and liaising with multiple departments and stakeholders involved in SEO activities
  • Good communication, technical knowledge, analytics, writing and organisational skills
  • Ability to work towards targets/KPIs
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.