Vacancy Type:
23 (Entain)
About The Role
Purpose of Role:
The CRM Operations team is responsible for development, deployment and operational support forprocesses and platforms that enable the CRM teams to operate. This will involve utilising software to anadvanced degree and there is a need to rapidly learn the CRM platforms used by Gala Coral Interactive,following best practice. Marketing campaign development, HTML / CSS coding and optimization will be arequirement of this role. The role will be a mix of support operations, user training and project-based work.
Key Responsibilities:

• Take ownership of day to day issues and resolutions for CRM platform
• Assist in setting automated email campaigns, triggered campaigns, instant email campaigns, and dynamic email campaigns.
• Development and manipulation of HTML emails to adhere to industry best-practice. This will include working on standalone microsites and responsive mobile design.
• Understand and advise the CRM team on recipient list management, data cleansing and audience segmentation topics.
• Work with reporting systems to present the campaign statistics and review areas for improvement.
• To monitor campaign transmission, delivery and response. Utilise A/B testing techniques to optimise.
• To make recommendations to CRM executives and brand teams on ways to improve campaign performance and efficiency.
• Understand the operation requirements that underpin managing multiple campaigns.
• Maintain knowledge of and put in practice the requirements of Responsible Gaming compliance.

Specialist skills and experience
● Hands-on experience with HTML, CSS, Dreamweaver and Photoshop.
● Experience developing & delivering responsive design, dynamic content and mobile optimized campaigns.
● Experience of email service platforms, (Salesforce 'ExactTarget' Marketing Cloud is an advantage),
as well as real-time marketing platforms and SMS/ Push providers in a rich-message gaming ad environment.
● Experience with Litmus and/or other tracking and testing tools.
● Appreciation of cross browser / email compatibility issues.
● Working with various data formats (CSV, TXT, XML, ANSI, UTF-8)
● Experience in secure data environment including testing, best practice and encryption with ISO standards.
● Ability to multi-task in a fast-paced environment.
● Organised, hardworking, good problem solver.
● Attention to detail and ability to manage multiple tasks to a high level of quality.
About The Company
Competencies / Behaviours
• Must possess a High School Diploma, Vocational Diploma / Short Course Certificate, Bachelor’sDegree, any field. 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.