Location:
Manila
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role
 Role Purpose:

The CRM Operations team is responsible for development, deployment and operational support for processes and platforms that enable the CRM teams to operate. This will involve utilising software to an advanced degree and there is a need to rapidly learn the CRM platforms used by Gala Coral Interactive, following best practice. Marketing campaign development, HTML / CSS coding and optimization will be a requirement of this role. The role will be a mix of support operations, user training and project based work.

Key responsibilities

  • Take ownership of day to day issues and resolutions for CRM platform
  • Assist in setting automated email campaigns, triggered campaigns, instant email campaigns, and dynamic email campaigns.
  • Development and manipulation of HTML emails to adhere to industry best-practice. This will include working on standalone microsites and responsive mobile design.
  • Understand and advise the CRM team on recipient list management, data cleansing and audience segmentation topics.
  • Work with reporting systems to present the campaign statistics and review areas for improvement.
  • To monitor campaign transmission, delivery and response. Utilise A/B testing techniques to optimise.
  • To make recommendations to CRM executives and brand teams on ways to improve campaign performance and efficiency.
  • Understand the operation requirements that underpin managing multiple campaigns.
  • Maintain knowledge of and put in practice the requirements of Responsible Gaming compliance.
Qualifications and Educational Requirements
  • Must possess a High School Diploma, Vocational Diploma / Short Course Certificate, Bachelor’s Degree, any field.
Specialist Skills and Experience Required
  • Hands-on experience with HTML, CSS, Dreamweaver and Photoshop.
  • Experience developing & delivering responsive design, dynamic content and mobile optimized campaigns.
  • Experience of email service platforms, (Salesforce 'ExactTarget' Marketing Cloud is an advantage), as well as real-time marketing platforms and SMS/ Push providers in a rich-message gaming ad environment.
  • Experience with Litmus and/or other tracking and testing tools.
  • Appreciation of cross browser / email compatibility issues.
  • Working with various data formats (CSV, TXT, XML, ANSI, UTF-8)
  • Experience in secure data environment including testing, best practice and encryption with ISO standards.
  • Ability to multi-task in a fast paced environment.
  • Organised, hardworking, good problem solver.
  • Attention to detail and ability to manage multiple tasks to a high level of quality.
  • Be well organized, a quick learner, and have confidence in their abilities in a team environment.
  • Good communication skills with an ability to converse with key stakeholder and understand their technical requirements.
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.