Vacancy Type:
23 (Entain)
About The Role
 Role Purpose:

The CRM Operations team is responsible for development, deployment and operational support for processes and platforms that enable the CRM teams to operate. This will involve utilising software to an advanced degree and there is a need to rapidly learn the CRM platforms used by Gala Coral Interactive, following best practice. Marketing campaign development, HTML / CSS coding and optimization will be a requirement of this role. The role will be a mix of support operations, user training and project based work.

Key responsibilities

  • Take ownership of day to day issues and resolutions for CRM platform
  • Assist in setting automated email campaigns, triggered campaigns, instant email campaigns, and dynamic email campaigns.
  • Development and manipulation of HTML emails to adhere to industry best-practice. This will include working on standalone microsites and responsive mobile design.
  • Understand and advise the CRM team on recipient list management, data cleansing and audience segmentation topics.
  • Work with reporting systems to present the campaign statistics and review areas for improvement.
  • To monitor campaign transmission, delivery and response. Utilise A/B testing techniques to optimise.
  • To make recommendations to CRM executives and brand teams on ways to improve campaign performance and efficiency.
  • Understand the operation requirements that underpin managing multiple campaigns.
  • Maintain knowledge of and put in practice the requirements of Responsible Gaming compliance.
Qualifications and Educational Requirements
  • Must possess a High School Diploma, Vocational Diploma / Short Course Certificate, Bachelor’s Degree, any field.
Specialist Skills and Experience Required
  • Hands-on experience with HTML, CSS, Dreamweaver and Photoshop.
  • Experience developing & delivering responsive design, dynamic content and mobile optimized campaigns.
  • Experience of email service platforms, (Salesforce 'ExactTarget' Marketing Cloud is an advantage), as well as real-time marketing platforms and SMS/ Push providers in a rich-message gaming ad environment.
  • Experience with Litmus and/or other tracking and testing tools.
  • Appreciation of cross browser / email compatibility issues.
  • Working with various data formats (CSV, TXT, XML, ANSI, UTF-8)
  • Experience in secure data environment including testing, best practice and encryption with ISO standards.
  • Ability to multi-task in a fast paced environment.
  • Organised, hardworking, good problem solver.
  • Attention to detail and ability to manage multiple tasks to a high level of quality.
  • Be well organized, a quick learner, and have confidence in their abilities in a team environment.
  • Good communication skills with an ability to converse with key stakeholder and understand their technical requirements.

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.