Location:
Gibraltar
Vacancy Type:
Permanent
Working Pattern:
No Shifts
Brand:
23 (Entain)
About The Role

The Gaming High Core Retention Executive is responsible for executing the Promotional and CRM plans to retain, reward, develop and increase the loyalty of Coral High Core Customers.

The role reports to the Gaming High Core Retention Manager

The High Core Gaming Retention Manager will work closely with the Ladbrokes Gaming Promotions Manager & Coral Gaming Promotions Manager to build High Core promotional campaigns that are integrated to the overall Gaming Promotions Plan and Campaigns.

Key responsibilities: 
  • Working closely with the High Core Retention Manager to produce the Weekly & Monthly promotional plan for both brands.
  • Responsible for updating the Marketing Plan and its day to day execution.
  • Regular reporting of promotional performance, costs and ROIs
  • Delivery of competitive benchmarking of promotions and ensuring that the Marketing Plan is adapted to respond to competitor activity
  • Delivery of the monthly promotions schedule and setting up campaigns. This includes creative concepts, mechanics, and pay out structures as well as briefing Gaming Promotions, CRM, Creative, Performance Marketing, CS, Operations, Content and any other relevant party
  • Creation and sign-off of creative briefs for Promotional campaigns and Product launches
  • Working closely with the CRM team to ensure smooth delivery of all promotional communications to our customers
  • Working closely with the Lobby Managers & Content team to ensure all games are promoted to the correct customers on site, including game positioning and promotion inclusion
  • Collaborating with Brand and Performance teams to promote Product Launches & Promotional campaigns attractively and across all relevant digital channels
  • Working closely with x-sell managers to ensure strong communications and bonus strategy to introduce and retain sports customers
  • Alignment with Gaming Promotions team to ensure all activity is integrated & complimentary
  • Collaborate with business centres of excellence areas to provide information, support and assistance on High Core as required.
  • Assisting with operational tasks for other sportsbook brands
  • Assisting with the training and development of new team members
 

Essential:

  • Exemplary written and spoken English
  • Detail focused but able to see the “big picture” and maintain progress, as well as multitasking capabilities
  • Knowledge of customer servicing and retention strategies
  • Ability to work effectively as part of both small teams and larger formal groups
  • Good IT skills including strong experience of Microsoft Office; Word, Excel and PowerPoint
  • Excellent communication, interpersonal skills, time management and organization skills.
  • Ability to come up with ideas/concepts and suggestions/improvements and follow these through to implementation
  • Previous experience working within the gaming sector
  • Promotions/Marketing experience
  • Experience using Wrike, Jira and/or Confluence 
Additional Information
Working for both Ladbrokes and Coral brands. 
 
Competencies and behaviours:
  • Passion
  • The ability to build strong relationships and communicate effectively
  • Self-motivated with strong organisation skills
  • Happy to work autonomously or part of team
  • The ability to adapt and learn
  • Ability to deal with tough situations in a calm and professional manner
 
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.