Location:
Gibraltar
Vacancy Type:
Permanent
30 Jun 2021
Brand:
20 (partypoker)
About The Role

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

 

The purpose of this role as a CRM Specialist is to engage Players and give them great experiences. Our mission is to deliver high quality, targeted, timely accurate promotions and programs.


You will be responsible for planning, designing, delivering and optimizing CRM & promotional activities.


The nature of the work requires deep understanding of CRM promotions and tool mechanics, creative thinking to generate concepts, and analytical thinking to assess and optimise activities to drive commercial impact.


  • Responsible for planning, coordinating, analysing and optimizing all CRM & promotional activities.
  • Ideation and creative thinking required as promotions and campaigns must increase customer satisfaction and engagement.
  • Accountable for campaign performance, including impact on KPIs e.g. reduce churn, increase cross sell rates, improve customer satisfaction etc.
  • Staying up to date on regulatory and compliance changes. Ensuring all campaigns adhere to guidelines and rules.
  • Workflow / traffic management of campaign activities and resources.
  • Mentoring and training of staff, including improving the overall team`s expertise in your relevant specialism as required.
  • Create exciting customer communications: Web, E-Mail, SMS, Direct Mail, Outbound, Push, Retargeting.
  • Ensure that campaigns are relevant, attractive, consistent, result oriented and aligned with other areas of the business.
  • Constant review of communications to ensure alignment across Sports & Casino teams.
  • Spearhead projects that may include cross functional team collaboration.
 
What we need from you:
  • Strong understanding of the CRM tool landscape
  • Detailed understanding of CRM metrics & KPI’s
  • At least 3 years working experience in a customer marketing role
  • English at a business proficient level
  • Strong inter-departmental communication skills

 

Desired:

  • Exposure to and understanding of AI models for CRM
  • Experience of mentoring junior / less-experienced staff
  •  Some knowledge of regulatory and compliance environments
 

To succeed at Partypoker - you need to have:

 

  • Low ego and a growth mindset
  • A bias for action
  • Be a team player but not be afraid to think different
  • Be open to feedback, and be happy to give It

 
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.