Min. £50000
Vacancy Type:
23 (Entain)
About The Role

At Entain we do things our own way, with our own personality and attitude, For The Good Of Entertainment.  We are a leading, global, digital gaming and gambling business and are constantly looking to push boundaries and develop the industry making digital gaming and gambling more enjoyable for all our customers. At Entain we have some of the world’s biggest and most exciting sports and gaming brands such as Ladbrokes, Coral, Party Casino, Foxy, Gala and bwin.

The perfect candidate will have the opportunity to work with some of the most influential technologists and marketeers in the business. The Design Lead is an important role within Wave, our internal creative agency, and key to ensuring all creative is of the highest quality - both online and offline. As a brand custodian you will be responsible for designing, concepting, art directing, driving craft and ensuring guidelines are adopted across a suite of fun, fast-moving gaming brands.

Additional Information
  • Driving the quality of work on your brands and seeking out opportunities to create fresh, engaging visual concepts across a range of integrated comms
  • Designing, concepting and overseeing online ad campaigns across multiple digital CRM and Acquisition channels
  • Inspiring creativity throughout all design, working closely with Copywriters, Motion, 3D and Digital Designers to build 360 executions of all campaigns
  • Partnering with a corresponding Copy Lead on your brands to create engaging, effective campaigns
  • Ensuring that all Design work is completed to the highest possible standard, whilst striving for continuous improvement and excellence
  • Leading and overseeing the work of your varied design reports, ensuring that guidelines are adhered to and the highest level of work is produced
  • Keeping on top of our planned event calendars to produce targeted creative that meets cross channel brief requirements
  • Encouraging team collaboration, brainstorming and co-creation workshops
  • Utilising the different skill sets of the design team to create disruptive, stand out work
  • Pitching and presenting campaigns and promotions with the ability to articulate creative decisions
  • Encouraging a test and learn approach across all creative
  • Ensuring the design team have the tools and training that they need to be fully productive within their roles
  • Occasionally travel to one of our Global offices to collaborate with our wider teams.
Skills and Experience:


  • Team management experience with ability to lead and develop designers
  • Extensive knowledge of Adobe Creative Suite
  • A natural creative design ability
  • Art Direction skills and a conceptual approach
  • Confidence to present and pitch creative concepts to senior marketing stakeholders
  • Degree/Diploma or equivalent in Digital/Graphic Design 
  • Strong knowledge and understanding of UX/UI
  • Storyboarding and illustration skills
  • An understanding of HTML & CSS
  • A portfolio to demonstrate the above
  • Related experience in a senior Design/Art Direction role in an agency or client-side setting
  • An enthusiasm for sharing and discussing ideas
  • Ability to successfully self-manage multiple projects with hard deadlines 
  • Active interest in the design and technology sector
  • A strong desire to learn through analysis and exploration.
  • Experience working within multiple markets
  • On-set experience – TV, Photography and Social content
  • Motion/Animation – Video, GIF creation
  • A strong interest in sports and/or gaming (Poker, Bingo, Casino)
  • Experience working on brands in a regulated sector
  • Collaborator - Getting the best from yourself and others through effective teamwork
  • Creative - Generate new ideas and help others to improve theirs
  • Communicator - Convey ideas to team peers and throughout the wider business
  • Leader – Manage others, enabling team members to better fulfil their own roles
  • Visionary – Forming and owning project vision, shaping direction through cross-team alignment and strategic fit.
  • Agile thinker - The ability to consciously shift your thinking when the situation requires it.
  • Drives Results – Ensuring goals are met whilst also focusing on the wider company vision
  • Self-aware – Learning from both successes and mistakes to enable growth
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.