Vacancy Type:
23 (Entain)
About The Role

Entain is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

We need an enthusiastic SEO executive who can speak German! We are making waves in Belgium with exciting plans to grow into adjacent markets in the near future you will have the opportunity to come in and own this part of the business. 

You will be responsible for the delivery and execution of the SEO strategy for Entain web properties and assets, working alongside the SEO team and agency to drive growth from organic search, the ideal candidate will perform key SEO functions across some Entain products including, but not limited to bwin and Sportingbet

You main Responsibilities are:

  • Responsible for site technical and content audits, on-page optimization, keyword research, link building, search data analysis, content gaps, reporting, mobile first optimization, page speed optimization, Site migrations etc
  • Perform on/off-page SEO audits, competitor analysis and identify areas for improvement
  •  Monitor, analyse and report on global organic performance including rankings, traffic, conversions, engagement (etc.) on a regular basis
  • Assist with Content/SEO Market intelligence and monitor the sports and gaming sectors in order to adapt to trends and changes
  • Coordinate and report on link building activities

The Essentials:  

  • Good understanding of search engine success factors, algorithms, SEO best practices, industry trends and threats
  • Solid experience using industry standard SEO tools (i.e.: Google Search Console, Google analytics, SEMrush, Ahrefs etc.)
  • Demonstrated knowledge of link building/tactics with previous hands-on experience.
  • Understanding of the technical side of SEO, ideally with some technical SEO experience (including optimization and implementation of robots.txt files, XML sitemaps, canonical tags, hreflang tags, etc.)
  • Good analytics and problem-solving skills with a good knowledge of excel
  • Educate relevant departments in the use of SEO guidelines/best practices and follow up on its implementation
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.