Salary:
Competitive with excellent benefits + bonus
Location:
Stratford
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role
Entain we do things our own way, with our own personality and attitude, For The Good Of Entertainment. We are a leading, global, digital gaming and gambling business and are constantly looking to push boundaries and develop the industry making digital gaming and gambling more enjoyable for all our customers. At Entain we have some of the world’s biggest and most exciting sports and gaming brands such as Ladbrokes, Coral, Party Casino and bwin.
 
We are looking for a Creative Strategy Lead to join our creative team. 

This role is a pivotal part of Wave, our internal creative agency, and helps us to build our creative strategic capabilities across the group working alongside some of the best technologists and marketeers in the industry. You will be providing strategic direction across our global brands and marketing campaigns ensuring they are executed to the highest standards across a variety of mediums and channels.

Partnering with both our creative and our marketing teams to push the boundaries above and beyond current industry standards. This is an exciting opportunity for a Senior Strategist to make their mark on a suite of brands with huge plans for 2021 and beyond
 
 
What you'll be doing: 
  • Turning business strategy into creative strategy - as a springboard for great work
  • Generating insightful briefs – you’ll have direct access to remarkable amounts of data before distilling it down for creative teams
  • Challenging category standards and enabling best-in-class, integrated advertising – within the context of an ever-regulated industry
  • Building and owning the creative strategic process from scratch - devising an agency way of working for our strategic and planning methodology
  • Championing the strategic offering – you’ll be driving our planning reputation internally and pitching for projects against external agencies.
  • Leading the strategic offering of our internal creative agency – contributing to and building Wave’s agency proposition
  • Forensically examining our suite of brands - to understand marketeers’ aims and objectives
  • Partnering with Project and Creative Leads - as well as the Global Head of Creative and Global Head of Creative Operations
  • Occasional travel to the regions to inspire and collaborate with marketing and creative teams
 

Who you are: 

  • Strong level of experience at a senior level of strategic direction
  • Integrated agency experience or an established in-house agency set-up
  •  Experience in managing audience research projects (quantitative, qualitative, ethnographic, focus groups, online panels) to discover insights and test hypotheses
  • A truly integrated, 360 approach – from Direct Response to Brand Response and Brand Advertising
  •  Entrepreneurial spirit – you’ll need natural gravitas and grit to establish ways of working
  • In-depth knowledge of all aspects of marketing strategy (brand architecture, brand positioning and brand performance tools)
  • The ability to boil down complex subjects to their absolute simplest
  • A challenger mindset with a passion for brand building
Additional Information
#LI-CCS1
About The Company

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team. When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference.

Wellbeing at Entain

We want our employees to feel healthy and supported at home and at work. That's why we have our Well-me programme, which provides information, tools and training to help our people look after their mental and physical wellbeing in ways that matter to them.
 

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.