Salary:
Competitive with excellent benefits + bonus
Stratford, London, St Pauls
Vacancy Type:
Permanent
Brand:
23 (Entain)
About The Role
Entain we do things our own way, with our own personality and attitude, For The Good Of Entertainment. We are a leading, global, digital gaming and gambling business and are constantly looking to push boundaries and develop the industry making digital gaming and gambling more enjoyable for all our customers. At Entain we have some of the world’s biggest and most exciting sports and gaming brands such as Ladbrokes, Coral, Party Casino and bwin.
 
We are looking for a Creative Strategy Lead to join our creative team. 
 

This role is a pivotal part of Wave, our internal creative agency, and helps us to build our creative strategic capabilities across the group working alongside some of the best creatives and marketeers in the industry. You will be providing strategic direction across our global brands and marketing campaigns ensuring they are executed to the highest standards across a variety of mediums and channels.  

 

You will partner with both our creative and our marketing teams to push the boundaries above and beyond current industry standards. This is an exciting opportunity for a Senior Strategist to make their mark on a suite of brands with huge plans for 2022 and beyond.  

 
 
 
What you'll be doing: 
  • Turning business strategy into creative strategy - as a springboard for great work
  • Generating insightful briefs – you’ll have direct access to remarkable amounts of data before distilling it down for creative teams
  • Challenging category standards and enabling best-in-class, integrated advertising – within the context of an ever-regulated industry
  • Building and owning the creative strategic process from scratch - devising an agency way of working for our strategic and planning methodology
  • Championing the strategic offering – you’ll be driving our planning reputation internally and pitching for projects against external agencies.
  • Leading the strategic offering of our internal creative agency – contributing to and building Wave’s agency proposition
  • Forensically examining our suite of brands - to understand marketeers’ aims and objectives
  • Partnering with Project and Creative Leads - as well as the Global Head of Creative and Global Head of Creative Operations
  • Occasional travel to the regions to inspire and collaborate with marketing and creative teams
 

Who you are: 

  • Entrepreneurial spirit – you’ll need natural gravitas to work as Wave’s first strategist 
  • 5 -10 years experience in a strategic planning role would be ideal
  • Strong level of experience at a senior level of strategic direction
  • Integrated agency experience or an established in-house agency set-up
  • Experience in managing audience research projects (quantitative, qualitative, ethnographic, focus groups, online panels) to discover insights and test hypotheses
  • A truly integrated, 360 approach – from Direct Response to Brand Response and Brand Advertising
  •  Entrepreneurial spirit – you’ll need natural gravitas and grit to establish ways of working
  • In-depth knowledge of all aspects of marketing strategy (brand architecture, brand positioning and brand performance tools)
  • The ability to boil down complex subjects to their absolute simplest
  • A challenger mindset with a passion for brand building
 #LI-SR1

About Entain

We may sit on the FTSE100, but for millions of customers worldwide, we’re the brands they hold in their hands – and heart. As the home of household names like Ladbrokes, Foxy and PartyPoker, to name just a few, we elevate lives with moments of excitement. And right now we’re elevating ourselves above the competition. We’re leading the industry in bold new directions - and it’s our diverse and talented team who are making this possible. Believe us, the best is yet to come. For our customers. For our future. For your career.

DEI and Wellbeing @ Entain

At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equal and inclusive future - for our people, our industry and our society. We’ve created a culture where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate our individual differences, and make sure everyone feels supported, respected, and empowered to thrive – and that starts from the moment you apply to join us.

Life @ Entain

We’re a team who love to play, and win, together. We love building bonds between our people, and we love to build your career up too. Join us, and we won’t just be your employer, we’ll be your biggest cheerleader. We’ll give you the power to lead the conversation on your learning and career goals from day one, and then get behind you with all the support you need to take your career – and our business – to new heights.