min. £30,000
Vacancy Type:
30 Jun 2021
11 (Gala Bingo)
About The Role

The PPC executive will represent the operational marketing resource for the Gala and Foxy brands strategy. They will assist in the day-to-day management of PPC Gaming campaigns and will drive the operational activity for all elements of paid search across the Gaming brands.

The PPC Executive will work in the Marketing department and reports into the Senior PPC Manager.

What you'll be doing (in a nutshell):

  • Accountable for the creation and planning of PPC gaming campaigns across the Gala and Foxy brands, to ensure effective roll-out of the PPC strategy
  • Reporting and analysing PPC campaigns to illustrate the performance on a ROI basis of investment in this area
  • Creating and distributing weekly reports on performance by channel to allow the Senior PPC Manager to assess the ROI of budget
  • Analysing the effectiveness of our PPC campaigns and optimising accordingly to help Gala and Foxy brands to achieve the best possible CPA, CTR, CPC and performance metrics possible
  • Accountable for regular testing of the PPC journeys, as well as testing new products to ensure optimal performance across a range of mobile and tablet devices
  • Track competitor performance across a range of PPC gaming related keywords and analyse differing PPC strategies in order to assess/reaffirm Gala and Foxy positioning
  • Work closely with the brand teams to ensure that ad copy and promotional messaging is aligned to the core brand principles
What we need from you:
  • Marketing related degree preferred
  • Minimum 1 year experience is desirable
  • Experience in either a mobile digital media agency or similar client set up
  • Strong analytical skills with the ability to analyse data and make recommendations
  • Experience within iGaming desirable
  • Experience of using Google Ads, Bing Ads and Apple Search Ads
What we can offer you:
  • We're a fast-paced, high-tech and progressive company which means from day 1 you'll have an opportunity to make a real impact to the business
  • Big focus on personal and professional development
  • Flexible benefits package including (annual bonus, employee share scheme, private medical, life assurance, income protection, matching pension contributions, enhanced vacation package, discounted gym membership) with the ability to flex your benefits package to suit your needs
  • Amazing Mediterranean lifestyle, where you can spend summer at the beach, ski in the nearby mountains in winter and visit cities such as Malaga, Seville, Cadiz or Granada, which are all close by. We offer a great relocation package to help make the move easy!
  • Newly refurbished offices, with chillout spaces and modern facilities
  • Fantastic programme of free social activities, from our legendary summer parties and Friday night drinks to weekend trips to the major Spanish cities and morning office breakfast, we've got you covered.
  • We're as passionate about sports as you are, if you can name a sport, we've probably got a company team.
If you’re looking to work in a fast-paced, progressive, tech driven environment, then this could be the role for you. Download the full role profile or Apply now!
About The Company

We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experiences for our customers, revolutionising the space as we go. We’re specialists in safer gambling and the company that is at the forefront of responsibility.

Combining technology and entertainment to build products that push the boundaries, Entain is home to a global family of more than 25 well-known brands – names such as bwin, Ladbrokes, Coral, Gala, Betdaq, and many more. With a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

Our Culture As real as it gets

At Entain we're a diverse team, sharing a commitment to quality and success.

Whether you're playing a key role in your local community as part of our retail team, or working out the next big gaming trends in our digital team, you'll enjoy a culture and benefits package that we're extremely proud of.